wholesalezum.com website review

The page goes through 1 redirect before it starts loading, costing about 1.8 s. Link and advertise the final URL directly.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

8 third-party services load with your homepage (Klaviyo, Hotjar and jQuery CDN and others), adding 491 KiB and 197 ms of main-thread time.

About 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 long task block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need.

About 38 KiB of JavaScript is downloaded but never used on this page.

7 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

1 image could be 20 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bird's eye view Lavender 64 oz. Laundry Soap, Sea Salt 32 o…”.

The page becomes fully interactive after 9.6 s. Good is under 3.8 s.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 55.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

The homepage links to 65 pages on wholesalezum.com and 3 external pages.

https://wholesalezum.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://wholesalezum.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://wholesalezum.com/customer_authentication/redirect, https://wholesalezum.com/collections/zum-bar-soap, https://wholesalezum.com/collections/zum-room-body-spray, https://wholesalezum.com/collections/zum-laundry-soap and https://wholesalezum.com/collections/zum-hand-soap have no meta description, so Google writes the search snippet from whatever text it finds.

https://wholesalezum.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://wholesalezum.com/customer_authentication/redirect took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17347844&Ver=2&mid=d6ca3c7c-92b7-44d8-a977-e6bd3df32e68&bo=1&sid=4c73cd00da6f11f1ba2ddd18cd53421d&vid=4c73e6e0da6f11f1b05f17ecfe60fd05&vids=1&msclkid=N&pi=918639831&lg.

2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://a.klaviyo.com/media/css/public/klaviyo_subscribe.css' from origin 'https://wholesa…”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 112 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Hotjar, Klaviyo and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.