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wilderdavis.com website review

Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 76 checks

This review found 31 issues worth fixing on wilderdavis.com, 9 of them high impact, across 76 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s964 msMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.0 s
May 30, 20261.0 s
Jun 6, 20261.0 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.1 s
Jul 25, 20261.2 s
Aug 1, 20261.1 s
Aug 8, 20261.0 s
Aug 15, 2026994 ms
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.0 s
Oct 24, 20261.0 s
Oct 31, 20261.0 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
89 ms74 msMay 23Nov 786 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202676 ms
May 30, 202678 ms
Jun 6, 202678 ms
Jun 13, 202678 ms
Jun 20, 202679 ms
Jun 27, 202679 ms
Jul 4, 202680 ms
Jul 11, 202680 ms
Jul 18, 202681 ms
Jul 25, 202684 ms
Aug 1, 202679 ms
Aug 8, 202686 ms
Aug 15, 202680 ms
Aug 22, 202687 ms
Aug 29, 202687 ms
Sep 5, 202687 ms
Sep 12, 202687 ms
Sep 19, 202683 ms
Sep 26, 202685 ms
Oct 3, 202680 ms
Oct 10, 202679 ms
Oct 17, 202679 ms
Oct 24, 202680 ms
Oct 31, 202682 ms
Nov 7, 202686 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wilderdavis.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wilderdavis.com at 1.2 s1.2 s
  2. wilderdavis.com at 2.3 s2.3 s
  3. wilderdavis.com at 3.5 s3.5 s
  4. wilderdavis.com at 4.6 s4.6 s
  5. wilderdavis.com at 5.8 s5.8 s
  6. wilderdavis.com at 7.0 s7.0 s
  7. wilderdavis.com at 8.1 s8.1 s
  8. wilderdavis.com at 9.3 s9.3 s

Speed

10 to fix81
  • Avoid multiple page redirects

    1.1 s

    The page goes through 1 redirect before it starts loading, costing about 1.1 s. Link and advertise the final URL directly.

  • Render-blocking requests

    1.0 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 81

    81/100

    Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, weglot.com and cdn-cookieyes.com and others), adding 3.5 MB and 570 ms of main-thread time.

  • Reduce unused JavaScript

    480 KiB

    About 480 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    312 KiB

    8 images could be 312 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 266 ms

    266 ms

    Google Tag Manager costs a phone 266 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 34 ms

    34 ms

    Shopify costs a phone 34 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    255 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (255 KiB).

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 109 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    107 KiB

    About 107 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 12.3 s

    12.3 s

    The page becomes fully interactive after 12.3 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 2.7 s

    2.7 s

    Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wilder & Davis est au service de la communauté artistique, …”. Most of its time is element render delay (2.2 s).

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 76 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 100 ms

    100 ms

    Real visitors wait 100 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 166 ms

    166 ms

    Scripts block the page for only 166 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.065

    0.065

    The layout barely moves while loading (CLS 0.065, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.8 MB in 337 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 337 requests on a phone: media 2.1 MB (1), scripts 1.4 MB (61) and other files 1.3 MB (237). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (49 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.64 g of CO₂e: 197.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10096
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 82 internal links, 4 external

    The homepage links to 82 pages on wilderdavis.com and 4 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Wilder & Davis”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Musical Instruments Repair, Rental, & Sales – Wilder & Davis”.

  • Canonical URL set

    The canonical URL is https://wilderdavis.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wilderdavis.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (344 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://wilderdavis.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://wilderdavis.com/collections/carte-cadeau has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://wilderdavis.com/pages/location-1 has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://wilderdavis.com/fr.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 210 words

    The homepage has only about 210 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact” and “Subscribe”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wilderdavis.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Weglot Translate Your Store · Klaviyo Email Marketing Sms · Forms · Order Value Booster · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on wilderdavis.com, including 15 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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