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wildone.com website review

Visit site (opens in a new tab)Reviewed 6 November 202630 issues · 79 checks

This review found 30 issues worth fixing on wildone.com, 9 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.8 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.2 s
Oct 17, 20262.1 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
254 ms122 msMay 16Oct 31237 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026137 ms
May 23, 2026144 ms
May 30, 2026152 ms
Jun 6, 2026163 ms
Jun 13, 2026173 ms
Jun 20, 2026182 ms
Jun 27, 2026190 ms
Jul 4, 2026195 ms
Jul 11, 2026200 ms
Jul 18, 2026196 ms
Jul 25, 2026195 ms
Aug 1, 2026196 ms
Aug 8, 2026196 ms
Aug 15, 2026203 ms
Aug 22, 2026206 ms
Aug 29, 2026213 ms
Sep 5, 2026216 ms
Sep 12, 2026213 ms
Sep 19, 2026215 ms
Sep 26, 2026215 ms
Oct 3, 2026218 ms
Oct 10, 2026239 ms
Oct 17, 2026229 ms
Oct 24, 2026222 ms
Oct 31, 2026237 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wildone.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wildone.com at 0.4 s0.4 s
  2. wildone.com at 0.8 s0.8 s
  3. wildone.com at 1.1 s1.1 s
  4. wildone.com at 1.5 s1.5 s
  5. wildone.com at 1.9 s1.9 s
  6. wildone.com at 2.3 s2.3 s
  7. wildone.com at 2.6 s2.6 s
  8. wildone.com at 3.0 s3.0 s

Speed

7 to fix62
  • Render-blocking requests

    1.2 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • 4,740 HTML elements

    The page has 4,740 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, corso.com and Clarity and others), adding 1.1 MB and 639 ms of main-thread time.

  • Reduce unused JavaScript

    300 ms · 295 KiB

    About 295 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • rebuyengine.com adds 190 ms

    190 ms

    rebuyengine.com costs a phone 190 ms of main-thread work and 723 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    100 ms · 132 KiB

    8 images could be 132 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 183 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    142 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (142 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    18 KiB

    18 KiB JavaScript is shipped twice across bundles.

  • Reduce unused CSS

    17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.9 s

    7.9 s

    Your largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.4 s

    17.4 s

    The page becomes fully interactive after 17.4 s. Good is under 3.8 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 297 ms

    297 ms

    Real visitors wait 297 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 63% slower for real visitors

    +63%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 833 ms

    833 ms

    Real visitors wait 833 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 395 ms

    395 ms

    Scripts block taps and scrolling for 395 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.1 MB in 339 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 339 requests on a phone: images 1.5 MB (62), other files 1.0 MB (144) and scripts 1,006 KiB (78). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (45 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9397
  • 55 text elements with low contrast

    55 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (15 elements).

2 checks passed
  • Every image has alt text

    All 73 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Dog & Cat Harnesses, Collars, Leashes, Toys & Essentials | Wild One”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 226 internal links, 7 external

    The homepage links to 226 pages on wildone.com and 7 external pages.

6 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Shop premium essentials for dogs and cats, including harnesses, collars, leashes, toys, feeding accessories, carriers, …”.

  • Canonical URL set

    The canonical URL is https://wildone.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wildone.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,126 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://wildone.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://wildone.com/collections/walk-accessories has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://wildone.com/collections/all, https://wildone.com/collections/new-arrivals and https://wildone.com/collections/walk have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 20 small tap targets

    20 of 75 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to fetch”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 535 words of copy

    The homepage carries about 535 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Travel Carrier”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Shop All Dog”, “Shop All Cat” and “Login / Sign Up”.

  • 27 short forms

    27 short forms (4 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wildone.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Microsoft Clarity · Rebuy Personalization Engine · Okendo · Redo · Klaviyo Email Marketing Sms · Giftkart · amazonaws.com · retention.com · socialsnowball.io · rebuyengine.com · corso.com · shareasale.com · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Oswego

Upkeep, stack, hiring and company data from programmable.info

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