wildsmithskin.com website review

About 356 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 800 ms faster on a phone.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

18 files are served with short cache lifetimes, so returning visitors download them again (131 KiB).

8 third-party services load with your homepage (Clarity, Klaviyo and Google Tag Manager and others), adding 1.1 MB and 543 ms of main-thread time.

Polyfills for old browsers add 71 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 97 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.

About 32 KiB of CSS is downloaded but never applied on this page.

2 images could be 12 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 99 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.6 MB in 271 requests on a phone: scripts 1.1 MB (74), other files 877 KiB (137) and images 512 KiB (46). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your meta description is 197 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 89 pages on wildsmithskin.com and 11 external pages.

There is no https://wildsmithskin.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of null (reading 'sequence')”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,036 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.