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willbeesbespoke.com website review

Visit site (opens in a new tab)Reviewed 11 November 202638 issues · 83 checks

This review found 38 issues worth fixing on willbeesbespoke.com, 12 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.2 sMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 26, 20261.5 s
Oct 31, 20261.3 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
132 ms99 msMay 23Nov 7103 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026119 ms
May 30, 2026128 ms
Jun 6, 2026124 ms
Jun 13, 2026125 ms
Jun 20, 2026120 ms
Jun 27, 2026110 ms
Aug 8, 2026114 ms
Aug 15, 2026111 ms
Aug 22, 2026112 ms
Aug 29, 2026128 ms
Oct 31, 2026106 ms
Nov 7, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of willbeesbespoke.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. willbeesbespoke.com at 0.4 s0.4 s
  2. willbeesbespoke.com at 0.8 s0.8 s
  3. willbeesbespoke.com at 1.1 s1.1 s
  4. willbeesbespoke.com at 1.5 s1.5 s
  5. willbeesbespoke.com at 1.9 s1.9 s
  6. willbeesbespoke.com at 2.3 s2.3 s
  7. willbeesbespoke.com at 2.6 s2.6 s
  8. willbeesbespoke.com at 3.0 s3.0 s

Speed

8 to fix71
  • Improve image delivery

    2.9 s · 2.3 MB

    17 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, jQuery CDN and Klaviyo and others), adding 923 KiB and 615 ms of main-thread time.

  • Reduce unused JavaScript

    450 ms · 203 KiB

    About 203 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    400 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,751 HTML elements

    The page has 1,751 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 143 ms

    143 ms

    Klaviyo costs a phone 143 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    71 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (71 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 14.6 s

    14.6 s

    Your largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 100 ms

    100 ms

    Real visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 623 ms

    623 ms

    Real visitors wait 623 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 119 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 95 ms

    95 ms

    Scripts block the page for only 95 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.039

    0.039

    The layout barely moves while loading (CLS 0.039, good is under 0.1).

Images and page weight

6 to fix19
  • Page weight: 6.0 MB in 258 requests

    6.0 MB

    Your homepage downloads 6.0 MB in 258 requests on a phone: images 4.0 MB (25), scripts 1,011 KiB (87) and other files 859 KiB (117). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    chelsea_home_page-2_3840x.jpg weighs 546 KiB. On a phone connection a single image that size takes seconds.

  • 10 images far larger than shown

    506 KiB

    10 images are downloaded at several times the size a phone draws them, for example chelsea_home_page-2_3840x.jpg at 2,000 px wide, shown at 390 px. Resized copies would save about 506 KiB.

  • An image on the first screen is lazy-loaded

    animal_print_clutches_oversized_mob-2_764x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (749 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (546 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.7 g of CO₂ per visit

    1.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.70 g of CO₂e: 204.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8690
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (3 elements)

    Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9283
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Personalised luxury bags, accessories & gifts | Will Bees Bespoke UK”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • One H1 headline

    Your <h1> is empty.

  • 94 internal links, 3 external

    The homepage links to 94 pages on willbeesbespoke.com and 3 external pages.

5 checks passed
  • Meta description: 100 characters

    Your meta description is 100 characters: “Womens & mens personalised accessories & gifts, handmade in our Salcombe workshop in Devon, England.”.

  • Canonical URL set

    The canonical URL is https://willbeesbespoke.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://willbeesbespoke.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (647 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://willbeesbespoke.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://willbeesbespoke.com/collections/mens-leather-goods has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://willbeesbespoke.com/pages/delivery-returns has no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://willbeesbespoke.com/collections/stocking-fillers-for-her, https://willbeesbespoke.com/collections/the-main-event-for-her, https://willbeesbespoke.com/collections/something-special-for-her and https://willbeesbespoke.com/collections/home took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 9 small tap targets

    9 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 176 words

    The homepage has only about 176 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact Us”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at willbeesbespoke.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · Klaviyo Email Marketing Sms · Globo Product Options · Smart Menu · trafficmanager.net · afterpay.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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  • Ranked channels, outreach sequences and content angles
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