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wilsoncombat.com website review

Visit site (opens in a new tab)Reviewed 19 October 202641 issues · 111 checks

This review found 41 issues worth fixing on wilsoncombat.com, 13 of them high impact, across 111 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s735 msMay 2Oct 17810 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.1 s
May 9, 20261.1 s
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.0 s
Jul 11, 2026961 ms
Jul 18, 2026924 ms
Jul 25, 2026892 ms
Aug 1, 2026860 ms
Aug 8, 2026839 ms
Aug 15, 2026818 ms
Aug 22, 2026793 ms
Aug 29, 2026789 ms
Sep 5, 2026809 ms
Sep 12, 2026825 ms
Sep 19, 2026848 ms
Sep 26, 2026855 ms
Oct 3, 2026837 ms
Oct 10, 2026828 ms
Oct 17, 2026810 ms
Real-visitor tap response (INP)75th percentile, phones
89 ms79 msMay 2Oct 1780 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202680 ms
May 9, 202681 ms
May 16, 202683 ms
May 23, 202686 ms
May 30, 202687 ms
Jun 6, 202687 ms
Jun 13, 202688 ms
Jun 20, 202688 ms
Jun 27, 202688 ms
Jul 4, 202687 ms
Jul 11, 202687 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202687 ms
Aug 8, 202685 ms
Aug 15, 202682 ms
Aug 22, 202680 ms
Aug 29, 202680 ms
Sep 5, 202681 ms
Sep 12, 202681 ms
Sep 19, 202681 ms
Sep 26, 202681 ms
Oct 3, 202681 ms
Oct 10, 202680 ms
Oct 17, 202680 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wilsoncombat.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wilsoncombat.com at 0.9 s0.9 s
  2. wilsoncombat.com at 1.8 s1.8 s
  3. wilsoncombat.com at 2.6 s2.6 s
  4. wilsoncombat.com at 3.5 s3.5 s
  5. wilsoncombat.com at 4.4 s4.4 s
  6. wilsoncombat.com at 5.3 s5.3 s
  7. wilsoncombat.com at 6.1 s6.1 s
  8. wilsoncombat.com at 7.0 s7.0 s

wilsoncombat.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix34
  • Render-blocking requests

    4.2 s

    43 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.

  • Reduce unused JavaScript

    1.1 s · 761 KiB

    About 761 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34 (desktop: 81). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.1 s

    A phone's processor spends 9.1 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,292 HTML elements

    The page has 3,292 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.1 MB and 1.6 s of main-thread time.

  • Minify JavaScript

    750 ms · 210 KiB

    210 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    750 ms · 183 KiB

    About 183 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    300 ms · 554 KiB

    7 images could be 554 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 773 ms

    773 ms

    Google CDN costs a phone 773 ms of main-thread work and 730 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 572 ms

    572 ms

    Google Tag Manager costs a phone 572 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 323 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    39 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (39 KiB).

  • Phones get a much slower page than desktops

    Desktop scores 81 but mobile only 34. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 11.3 s

    11.3 s

    Your largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “TEXAS BBQ SPECIAL”.

  • Time to Interactive: 23.9 s

    23.9 s

    The page becomes fully interactive after 23.9 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 80 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 333 ms

    333 ms

    Real visitors wait 333 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.9 MB in 385 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 385 requests on a phone: scripts 2.1 MB (288), images 857 KiB (24) and other files 382 KiB (28). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Wilson_Woods_Knife_on_Rustic_Workbench.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 131.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8491
  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9279
  • Title is short (13 characters)

    Your title is only 13 characters: “Wilson Combat”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 14 H1 headlines

    There are 14 <h1> headlines (“TEXAS BBQ SPECIAL”, “BULWARK” and “KNIVES”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 643 internal links, 8 external

    The homepage links to 643 pages on wilsoncombat.com and 8 external pages.

4 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Wilson Combat has been the innovator in custom pistols, long guns, and accessories since 1977. Home of the Wilson Comba…”.

  • Canonical URL set

    The canonical URL is https://wilsoncombat.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wilsoncombat.com/media/sitemap/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,025 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 11 pages share a meta description

    /new-items.html, /new-items/new-accessories.html, /new-items/new-firearms.html, /in-stock-firearms/on-sale-firearms.html, /in-stock-firearms/in-stock-1911.html and /in-stock-firearms/in-stock-double-stack.html and 5 others use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8591
  • 16 small tap targets

    16 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 4 low-resolution images

    4 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (wilsoncombat.com).

  • Valid certificate (66 days left)

    The certificate from Let's Encrypt · YR2 verifies for wilsoncombat.com and is valid for another 66 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://wilsoncombat.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    wilsoncombat.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 29 years old

    29 years

    wilsoncombat.com was registered in Jul 1997 through Epik LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    wilsoncombat.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Dec 2030

    wilsoncombat.com is registered until Dec 2030.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 10 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 372 words of copy

    The homepage carries about 372 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 29 calls to action

    The homepage has 29 calls to action, for example “Shop”, “Contact Us” and “Learn More”.

  • 13 short forms

    13 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:em.wilsoncombat.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

E-commerce
Magento
Analytics
Google Tag Manager | Microsoft Clarity

Company

Headquarters
Berryville

Upkeep, stack, hiring and company data from programmable.info

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