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winegard.com website review

Visit site (opens in a new tab)Reviewed 4 November 202648 issues · 98 checks

This review found 48 issues worth fixing on winegard.com, 10 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.1 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.5 s
Jul 11, 20262.4 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
99 ms91 msMay 16Oct 3196 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202696 ms
May 23, 202696 ms
May 30, 202695 ms
Jun 6, 202695 ms
Jun 13, 202694 ms
Jun 20, 202695 ms
Jun 27, 202695 ms
Jul 4, 202695 ms
Jul 11, 202695 ms
Jul 18, 202694 ms
Jul 25, 202695 ms
Aug 1, 202694 ms
Aug 8, 202694 ms
Aug 15, 202692 ms
Aug 22, 202693 ms
Aug 29, 202695 ms
Sep 5, 202696 ms
Sep 12, 202697 ms
Sep 19, 202697 ms
Sep 26, 202696 ms
Oct 3, 202696 ms
Oct 10, 202695 ms
Oct 17, 202696 ms
Oct 24, 202698 ms
Oct 31, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of winegard.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. winegard.com at 0.5 s0.5 s
  2. winegard.com at 1.1 s1.1 s
  3. winegard.com at 1.6 s1.6 s
  4. winegard.com at 2.1 s2.1 s
  5. winegard.com at 2.6 s2.6 s
  6. winegard.com at 3.2 s3.2 s
  7. winegard.com at 3.7 s3.7 s
  8. winegard.com at 4.2 s4.2 s

Speed

14 to fix54
  • Render-blocking requests

    2.9 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (joinclyde.com, bundleb2b.net and Google Tag Manager and others), adding 4.9 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    917 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (917 KiB).

  • Improve image delivery

    300 ms · 581 KiB

    21 images could be 581 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • joinclyde.com adds 807 ms

    807 ms

    joinclyde.com costs a phone 807 ms of main-thread work and 50 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 132 KiB

    About 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • bundleb2b.net adds 240 ms

    240 ms

    bundleb2b.net costs a phone 240 ms of main-thread work and 647 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 201 ms

    201 ms

    Google Tag Manager costs a phone 201 ms of main-thread work and 824 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,569 HTML elements

    The page has 1,569 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • kustomerapp.com adds 81 ms

    81 ms

    kustomerapp.com costs a phone 81 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 73 ms

    73 ms

    Klaviyo costs a phone 73 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    108 KiB

    108 KiB JavaScript is shipped twice across bundles.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 26.5 s

    26.5 s

    The page becomes fully interactive after 26.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 465 ms

    465 ms

    Scripts block taps and scrolling for 465 ms in total while the page loads. Good is under 200 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 97 ms

    97 ms

    Real visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 427 ms

    427 ms

    Real visitors wait 427 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 5.6 MB in 237 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 237 requests on a phone: scripts 2.8 MB (70), images 2.2 MB (75) and fonts 257 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 15 images below the first screen load straight away

    15 images further down the page (999 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 8 images in older formats

    8 images (545 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images far larger than shown

    213 KiB

    6 images are downloaded at several times the size a phone draws them, for example jpeg-optimizer-tstm-min2.png at 1,330 px wide, shown at 390 px. Resized copies would save about 213 KiB.

  • About 1.6 g of CO₂ per visit

    1.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 190.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8190
  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 42 images without alt text

    42 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h6 and h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8570
  • Title is short (16 characters)

    Your title is only 16 characters: “Winegard Company”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 35 links with vague text

    35 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Meta description is short (16 characters)

    Your meta description is only 16 characters: “Winegard Company”. 70 to 160 characters is enough to sell the click.

  • 4 H1 headlines

    There are 4 <h1> headlines (“Starlink”, “Industry Leadership” and “View Our Shop”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://winegard.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 227 internal links, 11 external

    The homepage links to 227 pages on winegard.com and 11 external pages.

2 checks passed
  • Canonical URL set

    The canonical URL is https://winegard.com/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://winegard.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (935 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 14 pages without a meta description

    https://winegard.com/support/product-registration, https://winegard.com/blog, https://winegard.com/shop, https://winegard.com/all-categories, https://winegard.com/shop/smart and https://winegard.com/shop/smart/rv-halo and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://winegard.com/support/product-registration, whose canonical is https://winegard.com/product-registration. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 8870
  • 10 broken images

    10 images failed to load on a phone, for example https://cdn11.bigcommerce.com/s-274cuv9y43/images/stencil/original/image-manager/browse-all-icon-white.png.

  • 7 small tap targets

    7 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 953 words of copy

    The homepage carries about 953 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 39 calls to action

    The homepage has 39 calls to action, for example “Shop”, “Contact Us” and “Shop Now”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at winegard.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
BigCommerce
Analytics
Google Analytics | Google Tag Manager
Hosting
Bigcommerce

Upkeep, stack, hiring and company data from programmable.info

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