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winetrader.com.br website review

Visit site (opens in a new tab)Reviewed 9 November 202643 issues · 89 checks

This review found 43 issues worth fixing on winetrader.com.br, 18 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.9 sMay 23Nov 72.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.7 s
Jun 20, 20262.8 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.8 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.7 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.5 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Oct 31, 20262.7 s
Nov 7, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
198 ms143 msMay 23Nov 7192 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026168 ms
May 30, 2026163 ms
Jun 6, 2026163 ms
Jun 13, 2026156 ms
Jun 20, 2026158 ms
Jun 27, 2026156 ms
Jul 4, 2026149 ms
Jul 11, 2026157 ms
Jul 18, 2026158 ms
Jul 25, 2026161 ms
Aug 1, 2026163 ms
Aug 8, 2026149 ms
Aug 15, 2026154 ms
Aug 22, 2026151 ms
Aug 29, 2026153 ms
Sep 5, 2026162 ms
Sep 12, 2026176 ms
Sep 19, 2026181 ms
Sep 26, 2026187 ms
Oct 3, 2026182 ms
Oct 10, 2026171 ms
Oct 17, 2026176 ms
Oct 24, 2026187 ms
Oct 31, 2026191 ms
Nov 7, 2026192 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of winetrader.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. winetrader.com.br at 1.1 s1.1 s
  2. winetrader.com.br at 2.2 s2.2 s
  3. winetrader.com.br at 3.3 s3.3 s
  4. winetrader.com.br at 4.4 s4.4 s
  5. winetrader.com.br at 5.5 s5.5 s
  6. winetrader.com.br at 6.6 s6.6 s
  7. winetrader.com.br at 7.7 s7.7 s
  8. winetrader.com.br at 8.9 s8.9 s

Speed

12 to fix42
  • Render-blocking requests

    1.5 s

    30 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • 11,986 HTML elements

    The page has 11,986 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.5 s

    A phone's processor spends 9.5 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and rebuyengine.com and others), adding 2.6 MB and 1.6 s of main-thread time.

  • Improve image delivery

    300 ms · 1.1 MB

    38 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    903 KiB

    About 903 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 522 ms

    522 ms

    Google Tag Manager costs a phone 522 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 110 KiB

    About 110 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 341 ms

    341 ms

    Klaviyo costs a phone 341 ms of main-thread work and 538 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    50 ms · 261 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (261 KiB).

  • rebuyengine.com adds 229 ms

    229 ms

    rebuyengine.com costs a phone 229 ms of main-thread work and 704 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.

  • Minify JavaScript

    86 KiB

    86 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    75 KiB

    Polyfills for old browsers add 75 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.0 s

    17.0 s

    Your largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 38.5 s

    38.5 s

    The page becomes fully interactive after 38.5 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 968 ms

    968 ms

    Scripts block taps and scrolling for 968 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 249 ms

    249 ms

    Real visitors wait 249 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • 80 images without width and height

    80 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 168 ms to 192 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 741 ms

    741 ms

    Real visitors wait 741 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 9.0 MB in 777 requests

    9.0 MB

    Your homepage downloads 9.0 MB in 777 requests on a phone: images 4.7 MB (410), scripts 2.7 MB (158) and other files 905 KiB (140). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    315 KiB

    2 images are downloaded at several times the size a phone draws them, for example News_Mobile_wpp_7.png at 2,160 px wide, shown at 390 px. Resized copies would save about 315 KiB.

  • About 2.6 g of CO₂ per visit

    2.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.55 g of CO₂e: 306.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

9 to fixGoogle 7988
  • 807 images without alt text

    807 images have no alt text, which hurts accessibility and image search.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 286 form fields without a label

    286 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • All page content should be contained by landmarks (87 elements)

    All page content should be contained by landmarks: 87 elements on the page fail this check, rated moderate by axe-core.

  • 32 links without text

    32 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (12 elements)

    Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7784
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 767 internal links, 7 external

    The homepage links to 767 pages on winetrader.com.br and 7 external pages.

6 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Wine Trader - Market Place de Vinhos - Wine Trader é um Market Place, criado para comercializar vinhos com qualidade, c…”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Wine Trader - Market Place de Vinhos - Seu marketplace de vinho”.

  • Canonical URL set

    The canonical URL is https://winetrader.com.br/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://winetrader.com.br/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (7,180 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://winetrader.com.br/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'placeholder')”.

  • 27 distorted images

    27 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 3 low-resolution images

    3 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    554 of 641 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 6,982 words of copy

    The homepage carries about 6,982 words of visible text.

3 checks passed
  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 281 testimonial or review blocks, 7 customer or partner logos and 11 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at winetrader.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Rebuy Personalization Engine · Smart Seo · Judge Me Reviews · Bundler Bundles App · Freegifts · personalizer.io · nosto.com · amazonaws.com · nice-team.net · cloudfront.net · sealsubscriptions.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on winetrader.com.br, including 22 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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