wisefoodstorage.com website review

2 images could be 161 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

About 162 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

11 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).

About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

A phone's processor spends 2.5 s on main-thread work while loading, 959 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, Klaviyo and accessibly.app and others), adding 409 KiB and 185 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 133 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Wise has moved to readywise.com - mobile”.

The page becomes fully interactive after 10.4 s. Good is under 3.8 s.

The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

6 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.5 MB in 300 requests on a phone: other files 1.1 MB (209), scripts 605 KiB (62) and images 418 KiB (13). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example RW-Golden-Sunrise-Store-Announcement.jpg at 1,254 px wide, shown at 370 px. Resized copies would save about 44 KiB.

2 images (369 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

6 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 85 characters, so Google will cut it off around 60: “Wise Food Storage | Emergency Food - Survival Food Kits – Wise Company Emergency Food”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

6 links have no real href, so search engines can't follow them.

The homepage links to 11 pages on wisefoodstorage.com and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://wisefoodstorage.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://wisefoodstorage.com/policies/refund-policy has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 3 pages linked from your homepage and read each the way a search engine does.

8 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 99 words of visible text; thin pages give Google and first-time buyers little to go on.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.