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wishfarms.com website review

Visit site (opens in a new tab)Reviewed 23 October 202634 issues · 86 checks

This review found 34 issues worth fixing on wishfarms.com, 13 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.0 sMay 2Oct 171.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.4 s
May 9, 20262.4 s
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.2 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.3 s
Sep 12, 20261.6 s
Sep 19, 20261.3 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.3 s
Oct 17, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
353 ms42 msMay 2Oct 17256 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202699 ms
May 9, 2026100 ms
May 16, 202696 ms
May 23, 202699 ms
May 30, 202697 ms
Jun 6, 202696 ms
Jun 13, 202695 ms
Jun 20, 202695 ms
Jun 27, 202695 ms
Jul 4, 202694 ms
Jul 11, 202692 ms
Jul 18, 202694 ms
Jul 25, 202689 ms
Aug 1, 202687 ms
Aug 8, 202686 ms
Aug 15, 202679 ms
Aug 22, 202678 ms
Aug 29, 202679 ms
Sep 5, 2026105 ms
Sep 12, 2026238 ms
Sep 19, 2026292 ms
Sep 26, 2026306 ms
Oct 3, 2026317 ms
Oct 10, 2026296 ms
Oct 17, 2026256 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wishfarms.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wishfarms.com at 0.5 s0.5 s
  2. wishfarms.com at 1.0 s1.0 s
  3. wishfarms.com at 1.5 s1.5 s
  4. wishfarms.com at 2.0 s2.0 s
  5. wishfarms.com at 2.5 s2.5 s
  6. wishfarms.com at 3.0 s3.0 s
  7. wishfarms.com at 3.5 s3.5 s
  8. wishfarms.com at 4.0 s4.0 s

Speed

8 to fix60
  • Reduce unused JavaScript

    1.3 s · 538 KiB

    About 538 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Render-blocking requests

    1.6 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Reduce unused CSS

    1.2 s · 149 KiB

    About 149 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60 (desktop: 69). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Vimeo, jQuery CDN and cdn-cookieyes.com and others), adding 6.3 MB and 195 ms of main-thread time.

  • Vimeo adds 78 ms

    78 ms

    Vimeo costs a phone 78 ms of main-thread work and 5.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 863 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,528 HTML elements

    The page has 1,528 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    200 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Minify CSS

    150 ms · 7 KiB

    7 KiB could be saved by minifying CSS.

  • Improve image delivery

    121 KiB

    4 images could be 121 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 68 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    57 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Spooky recipes banner”.

  • Time to Interactive: 14.2 s

    14.2 s

    The page becomes fully interactive after 14.2 s. Good is under 3.8 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 177% slower for real visitors

    +177%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 99 ms to 256 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 474 ms

    474 ms

    Real visitors wait 474 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 44% faster for real visitors

    -44%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.053

    0.053

    The layout barely moves while loading (CLS 0.053, good is under 0.1).

  • Total Blocking Time: 15 ms

    15 ms

    Scripts block the page for only 15 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix64
  • Page weight: 7.5 MB in 116 requests

    7.5 MB

    Your homepage downloads 7.5 MB in 116 requests on a phone: other files 5.4 MB (15), scripts 1.0 MB (36) and images 551 KiB (38). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Website-Homepage-banner-MOBILE-600-×-400-px-1.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.1 g of CO₂ per visit

    2.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.14 g of CO₂e: 256.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9793
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 13 images without alt text

    13 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 87 internal links, 54 external

    The homepage links to 87 pages on wishfarms.com and 54 external pages.

8 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Grower of strawberries, blueberries, blackberries & raspberries providing quality produce since 1922. Family owned & co…”.

  • One H1 headline

    Your main headline reads: “Homepage”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Wish Farms: Year-Round Berry Grower and Shipper”.

  • Canonical URL set

    The canonical URL is https://wishfarms.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wishfarms.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://wishfarms.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,000 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://wishfarms.com/family-foundation and https://wishfarms.com/blog have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7776
  • 1 broken image

    1 image failed to load on a phone, for example https://wishfarms.com/.

  • 8 small tap targets

    8 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 161 words

    The homepage has only about 161 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Where to buy”, “Where to buy Pineberries” and “Where to Buy”.

  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 2 of them by other companies (measured from a US location before any click).

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wishfarms.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager

Company

Founded
1922
Headquarters
Plant City

Upkeep, stack, hiring and company data from programmable.info

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