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witham.org website review
Visit site (opens in a new tab)Reviewed 29 October 202641 issues · 87 checks
This review found 41 issues worth fixing on witham.org, 18 of them high impact, across 87 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 3.0 s |
| Oct 24, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 97 ms |
| May 16, 2026 | 96 ms |
| May 23, 2026 | 97 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 99 ms |
| Jun 20, 2026 | 100 ms |
| Jun 27, 2026 | 103 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 105 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 102 ms |
| Aug 8, 2026 | 100 ms |
| Aug 15, 2026 | 99 ms |
| Aug 22, 2026 | 101 ms |
| Aug 29, 2026 | 102 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 105 ms |
| Sep 19, 2026 | 105 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 103 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 103 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
4.3 s · 2.0 MB10 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.3 s faster on a phone.
Reduce unused JavaScript
2.3 s · 575 KiBAbout 575 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Render-blocking requests
1.6 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
600 ms · 121 KiBAbout 121 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Maps adds 71 ms
71 msGoogle Maps costs a phone 71 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 109 KiB2 files are served with short cache lifetimes, so returning visitors download them again (109 KiB).
4 third-party services on the page
4 third-party services load with your homepage (Google Maps, perfalytics.com and freshpaint-cdn.com and others), adding 575 KiB and 112 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 483 ms of it running JavaScript. That is comfortably low.
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.5 s
4.5 sReal visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.8 s
3.8 sReal visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.3 s
3.3 sReal visitors wait 3.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 20.7 s
20.7 sYour largest element takes 20.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 20.9 s
20.9 sThe page becomes fully interactive after 20.9 s. Good is under 3.8 s.
Speed Index: 8.6 s
8.6 sVisually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 97 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 90 ms
90 msReal visitors wait 90 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 109 ms
109 msScripts block the page for only 109 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 70 requests
5.1 MBYour homepage downloads 5.1 MB in 70 requests on a phone: images 2.4 MB (11), fonts 1.4 MB (7) and scripts 1.1 MB (27). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.1 MB together. On a phone connection a single image that size takes seconds.
6 images in older formats
6 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images below the first screen load straight away
6 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images far larger than shown
81 KiB2 images are downloaded at several times the size a phone draws them, for example lebanon-locations-image.jpg at 1,000 px wide, shown at 270 px. Resized copies would save about 81 KiB.
About 1.4 g of CO₂ per visit
1.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 173.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
9 elements use ARIA attributes their role does not allow, which confuses screen readers.
9 buttons without a name
9 buttons have no accessible name, so screen readers announce just “button”.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (29 characters)
Your title is only 29 characters: “Home | Witham Health Services”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“Find the care you need at Witham Health Services.” and “ABOUT US”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
80 internal links, 11 external
The homepage links to 80 pages on witham.org and 11 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://www.witham.org/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.witham.org/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.witham.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (554 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://www.witham.org/find-a-provider/results and https://www.witham.org/providers all use the title “Find a Doctor | Witham Health Services”. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages without a meta description
https://www.witham.org/node/1234, https://www.witham.org/locations, https://www.witham.org/find-a-provider/results, https://www.witham.org/our-services, https://www.witham.org/foundation and https://www.witham.org/providers have no meta description, so Google writes the search snippet from whatever text it finds.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.witham.org/node/1234, whose canonical is https://www.witham.org/announcement. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://www.witham.org/locations, https://www.witham.org/find-a-provider/results and https://www.witham.org/providers have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://www.witham.org/contact-us, https://www.witham.org/careers, https://www.witham.org/our-services/pediatrics and https://www.witham.org/our-services/cardiology took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
24 small tap targets
24 of 57 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 647 words of copy
The homepage carries about 647 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More” and “Contact Us”.
16 calls to action
The homepage has 16 calls to action, for example “Learn More”, “Contact Us” and “Let's Get Started”.
Social proof on the page
Social proof on the homepage: 5 customer or partner logos and 2 trust badges.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at witham.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Drupal
- Framework
- jQuery
- Hosting
- Fastly
Company
- Founded
- 1915
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on witham.org, including 15 speed issues, 7 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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