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witre.se website review

Visit site (opens in a new tab)Reviewed 20 October 202631 issues · 90 checks

This review found 31 issues worth fixing on witre.se, 8 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.6 sMay 2Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20261.8 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
252 ms207 msMay 2Oct 17237 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026224 ms
May 9, 2026221 ms
May 16, 2026220 ms
May 23, 2026219 ms
May 30, 2026212 ms
Jun 6, 2026213 ms
Jun 13, 2026218 ms
Jun 20, 2026220 ms
Jun 27, 2026225 ms
Jul 4, 2026228 ms
Jul 11, 2026228 ms
Jul 18, 2026232 ms
Jul 25, 2026230 ms
Aug 1, 2026229 ms
Aug 8, 2026230 ms
Aug 15, 2026221 ms
Aug 22, 2026224 ms
Aug 29, 2026229 ms
Sep 5, 2026237 ms
Sep 12, 2026241 ms
Sep 19, 2026247 ms
Sep 26, 2026247 ms
Oct 3, 2026245 ms
Oct 10, 2026240 ms
Oct 17, 2026237 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of witre.se (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. witre.se at 0.4 s0.4 s
  2. witre.se at 0.8 s0.8 s
  3. witre.se at 1.1 s1.1 s
  4. witre.se at 1.5 s1.5 s
  5. witre.se at 1.9 s1.9 s
  6. witre.se at 2.3 s2.3 s
  7. witre.se at 2.6 s2.6 s
  8. witre.se at 3.0 s3.0 s

Speed

4 to fix71
  • Render-blocking requests

    1.6 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71 (desktop: 88). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 182 KiB

    About 182 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 1,711 HTML elements

    The page has 1,711 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    150 ms · 39 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (39 KiB).

  • Reduce unused JavaScript

    150 ms · 37 KiB

    About 37 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 58 ms. During a long task the page ignores taps.

  • Improve image delivery

    50 KiB

    5 images could be 50 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Trust Pilot and witre.dk), adding 7 KiB and 0 ms of main-thread time.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 173 ms of it running JavaScript. That is comfortably low.

  • Server response: 100 ms

    100 ms

    Your server sent the HTML in 100 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “.”.

  • Real-user INP: 239 ms

    239 ms

    Real visitors wait 239 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Time to Interactive: 6.6 s

    6.6 s

    The page becomes fully interactive after 6.6 s. Good is under 3.8 s.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 224 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 630 ms

    630 ms

    Real visitors wait 630 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 8 ms

    8 ms

    Scripts block the page for only 8 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.27 g of CO₂e: 32.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 970 KiB in 59 requests

    970 KiB

    Your homepage downloads 970 KiB in 59 requests on a phone: scripts 435 KiB (21), stylesheets 203 KiB (10) and images 119 KiB (15). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8390
  • 23 tap targets too small

    23 tap targets are too small or too close together to hit reliably with a finger.

  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 24 images without alt text

    24 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 67 links without text

    67 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (9 elements)

    Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8594
  • Structured data has 2 problems

    Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: missing name”.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 141 internal links, 8 external

    The homepage links to 141 pages on witre.se and 8 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Allt för verkstad, lager och kontor. Witre har 30 års erfarenhet, snabba leveranser och minst 3 års garanti. Köp online…”.

  • One H1 headline

    Your main headline reads: “Vi hjälper dig att utrusta din arbetsplats.”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Witre - Varuhuset för arbetsplatsutrustning”.

  • Canonical URL set

    The canonical URL is https://www.witre.se/sv/wsw.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.witre.se/sitemap_11715.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (999 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.witre.se/llms.txt (4 KiB, 26 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 3 pages share a title

    https://www.witre.se/RESTOrderCalculate, https://www.witre.se/sv/wsw/shops/promotions and https://www.witre.se/sv/wsw/kontor all use the title “Radware Bot Manager Captcha”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 10 pages without a meta description

    https://www.witre.se/sv/wsw/leverans, https://www.witre.se/sv/wsw/garanti-retur, https://www.witre.se/LogonForm, https://www.witre.se/RESTOrderCalculate, https://www.witre.se/sv/wsw/shops/promotions and https://www.witre.se/sv/wsw/hallbara-produkter and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages with very little text

    https://www.witre.se/LogonForm, https://www.witre.se/RESTOrderCalculate, https://www.witre.se/sv/wsw/shops/promotions and https://www.witre.se/sv/wsw/kontor have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 25 small tap targets

    25 of 91 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Error: multipleDefine”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 802 words of copy

    The homepage carries about 802 words of visible text.

5 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks, a star rating and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at witre.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on witre.se, including 11 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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