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wndrr.com website review

Visit site (opens in a new tab)Reviewed 7 November 202632 issues · 100 checks

This review found 32 issues worth fixing on wndrr.com, 9 of them high impact, across 100 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s956 msMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 2026981 ms
Jun 6, 20261.0 s
Jun 13, 2026988 ms
Jun 20, 2026994 ms
Jun 27, 20261.0 s
Jul 4, 2026978 ms
Jul 11, 2026988 ms
Jul 18, 2026982 ms
Jul 25, 2026991 ms
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.1 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
226 ms156 msMay 16Oct 31202 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026213 ms
May 23, 2026208 ms
May 30, 2026216 ms
Jun 6, 2026218 ms
Jun 13, 2026206 ms
Jun 20, 2026212 ms
Jun 27, 2026212 ms
Jul 4, 2026209 ms
Jul 11, 2026180 ms
Jul 18, 2026171 ms
Jul 25, 2026169 ms
Aug 1, 2026164 ms
Aug 8, 2026170 ms
Aug 15, 2026179 ms
Aug 22, 2026184 ms
Aug 29, 2026187 ms
Sep 5, 2026190 ms
Sep 12, 2026195 ms
Sep 19, 2026201 ms
Sep 26, 2026201 ms
Oct 3, 2026203 ms
Oct 10, 2026204 ms
Oct 17, 2026199 ms
Oct 24, 2026205 ms
Oct 31, 2026202 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wndrr.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wndrr.com at 0.5 s0.5 s
  2. wndrr.com at 1.0 s1.0 s
  3. wndrr.com at 1.6 s1.6 s
  4. wndrr.com at 2.1 s2.1 s
  5. wndrr.com at 2.6 s2.6 s
  6. wndrr.com at 3.1 s3.1 s
  7. wndrr.com at 3.6 s3.6 s
  8. wndrr.com at 4.2 s4.2 s

wndrr.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix91
  • Render-blocking requests

    1.1 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Improve image delivery

    1.5 MB

    35 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 370 ms

    370 ms

    Google Tag Manager costs a phone 370 ms of main-thread work and 163 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 290 ms. During a long task the page ignores taps.

  • 2,881 HTML elements

    The page has 2,881 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, shgcdn3.com and myshopify.com and others), adding 271 KiB and 463 ms of main-thread time.

  • Reduce unused JavaScript

    59 KiB

    About 59 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    49 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (49 KiB).

  • Reduce unused CSS

    22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 91

    91/100

    Your mobile performance score is 91. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 605 ms of it running JavaScript. That is comfortably low.

  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 221 ms

    221 ms

    Real visitors wait 221 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Total Blocking Time: 373 ms

    373 ms

    Scripts block taps and scrolling for 373 ms in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 5.0 s

    5.0 s

    The page becomes fully interactive after 5.0 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 213 ms to 202 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 400 ms

    400 ms

    Real visitors wait 400 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.8 s

    2.8 s

    Visually, the page fills in at 2.8 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.4 s

    1.4 s

    Your largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.

Images and page weight

4 to fix53
  • 1 image over 500 KB

    GIF-_SML-FILE.gif weighs 1.0 MB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.1 MB in 119 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 119 requests on a phone: images 2.6 MB (76), scripts 413 KiB (31) and HTML 115 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    PHONE_BANNER_a1707a02-d591-496f-a546-ca757efde861.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (1.0 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8290
  • 33 buttons without a name

    33 buttons have no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 138 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is short (28 characters)

    Your title is only 28 characters: “WNDRR | Melbourne streetwear”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 177 internal links, 3 external

    The homepage links to 177 pages on wndrr.com and 3 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Looking for mens lifestyle clothing store online? WNDRR boasts a unique clever style-without forgetting a touch of fun …”.

  • One H1 headline

    Your main headline reads: “WNDRR”.

  • Canonical URL set

    The canonical URL is https://www.wndrr.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wndrr.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,742 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to /collections/bundle-tees-muscles, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 14 pages without a meta description

    /pages/bundles-deals, /collections/bundle-soho-club-tees, /collections/regular-fit-tees-bundle-3-for-120, /collections/bundle-shorts-buy-3-save-20, /collections/bundle-sweats-2-for-180 and /collections/bundle-trackpants-2-for-160 and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    /pages/bundles-deals, /collections/bundle-soho-club-tees, /collections/regular-fit-tees-bundle-3-for-120, /collections/bundle-shorts-buy-3-save-20, /collections/bundle-sweats-2-for-180 and /collections/bundle-trackpants-2-for-160 and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • 30 small tap targets

    30 of 74 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“`<source src>` with a `<picture>` parent is invalid and therefore ignored. Please use `<source srcs…”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 6 broken links to your own pages

    6 links from your homepage to your own site are broken, for example https://www.wndrr.com/ (network).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (wndrr.com).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YE1 verifies for wndrr.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://wndrr.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    wndrr.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 7 years old

    7 years

    wndrr.com was registered in Jun 2019 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for wndrr.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jun 2027

    wndrr.com is registered until Jun 2027.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 611 words of copy

    The homepage carries about 611 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “SHORTS - BUY 3 SAVE 20%”, “SHOP ALL” and “SHOP NOW”.

  • 34 short forms

    34 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be wndrr.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:secureserver.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Yotpo Loyalty Rewards · Elevate Ab Testing · Microsoft Clarity · Judge Me Reviews · Hulk Form Builder · Triplewhale · Ta Labels Badges · Redo · Klaviyo Email Marketing Sms · Product Label · Announcement Bar Maker By Apphero · Countdown Timer · Bestpush · chimpstatic.com · adroll.com · getredo.com · cloudfront.net · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on wndrr.com, including 9 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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