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wood.com website review
Visit site (opens in a new tab)Reviewed 4 November 202630 issues · 75 checks
This review found 30 issues worth fixing on wood.com, 10 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.5 s |
| Oct 24, 2026 | 3.1 s |
| Oct 31, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 204 ms |
| May 23, 2026 | 217 ms |
| May 30, 2026 | 225 ms |
| Jun 6, 2026 | 227 ms |
| Jun 13, 2026 | 219 ms |
| Jun 20, 2026 | 214 ms |
| Jun 27, 2026 | 211 ms |
| Jul 4, 2026 | 222 ms |
| Jul 11, 2026 | 222 ms |
| Jul 18, 2026 | 221 ms |
| Jul 25, 2026 | 234 ms |
| Aug 1, 2026 | 227 ms |
| Aug 8, 2026 | 232 ms |
| Aug 15, 2026 | 225 ms |
| Aug 22, 2026 | 218 ms |
| Aug 29, 2026 | 220 ms |
| Sep 5, 2026 | 227 ms |
| Sep 12, 2026 | 220 ms |
| Sep 19, 2026 | 212 ms |
| Sep 26, 2026 | 207 ms |
| Oct 3, 2026 | 204 ms |
| Oct 10, 2026 | 207 ms |
| Oct 17, 2026 | 231 ms |
| Oct 24, 2026 | 231 ms |
| Oct 31, 2026 | 229 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.7 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
750 ms · 169 KiB8 files are served with short cache lifetimes, so returning visitors download them again (169 KiB).
Render-blocking requests
750 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, apploud.cz and Clarity and others), adding 868 KiB and 586 ms of main-thread time.
Duplicated JavaScript
150 ms · 259 KiB259 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 335 ms
335 msGoogle Tag Manager costs a phone 335 ms of main-thread work and 541 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 31 KiBAbout 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
68 KiB1 image could be 68 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 115 ms
115 msYour server sent the HTML in 115 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 24.8 s
24.8 sYour largest element takes 24.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to make your browsing experience more enjoya…”.
Time to Interactive: 24.9 s
24.9 sThe page becomes fully interactive after 24.9 s. Good is under 3.8 s.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 227 ms
227 msReal visitors wait 227 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 323 ms
323 msScripts block taps and scrolling for 323 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 204 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 21.1 MB in 190 requests
21.1 MBYour homepage downloads 21.1 MB in 190 requests on a phone: other files 9.3 MB (35), media 8.4 MB (1) and scripts 2.5 MB (112). Under 2 MB keeps phones on slow connections fast.
About 6.0 g of CO₂ per visit
5.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.98 g of CO₂e: 717.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
50 internal links, 22 external
The homepage links to 50 pages on wood.com and 22 external pages.
7 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “WOOD & Company provides investment banking and asset management services in the capital markets of Central Europe. We i…”.
One H1 headline
Your main headline reads: “Invest only in what you believe in”.
Title: 45 characters
Your title is a healthy 45 characters: “WOOD & Company | Finance and Investment Group”.
Canonical URL set
The canonical URL is https://wood.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wood.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (725 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://wood.com/llms.txt (26 KiB, 225 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://wood.com/services, which answers with an error. Visitors hit a dead end and search engines drop it.
2 pages share a title
https://wood.com/products/funds/wood-company-residential-sub-fund and https://wood.com/products/funds/wood-company-residential-sub-fund-eur-class all use the title “WOOD & Co. Residential Subfund | Residential RE Investments | WOOD & …”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://wood.com/products/funds/wood-company-residential-sub-fund and https://wood.com/products/funds/wood-company-residential-sub-fund-eur-class use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 716 words of copy
The homepage carries about 716 words of visible text.
5 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact”.
3 short forms
3 short forms (5 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 3 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wood.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Nuxt
- Analytics
- Google Tag Manager
- Hosting
- Hetzner
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on wood.com, including 17 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.