Website review, no card needed
woojer.com website review
Visit site (opens in a new tab)Reviewed 6 November 202637 issues · 86 checks
This review found 37 issues worth fixing on woojer.com, 13 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #51,014 of 91,412 reviewed websitesbeats 39%
- #30,998 of 48,258 online storesbeats 31%
- #29,294 of 43,459 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 530 ms |
| May 23, 2026 | 732 ms |
| May 30, 2026 | 793 ms |
| Jun 6, 2026 | 769 ms |
| Jun 13, 2026 | 786 ms |
| Jun 20, 2026 | 800 ms |
| Jun 27, 2026 | 880 ms |
| Jul 4, 2026 | 906 ms |
| Jul 11, 2026 | 927 ms |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 914 ms |
| Aug 1, 2026 | 902 ms |
| Aug 8, 2026 | 907 ms |
| Aug 15, 2026 | 837 ms |
| Aug 22, 2026 | 819 ms |
| Aug 29, 2026 | 721 ms |
| Sep 5, 2026 | 713 ms |
| Sep 12, 2026 | 840 ms |
| Sep 19, 2026 | 913 ms |
| Sep 26, 2026 | 934 ms |
| Oct 3, 2026 | 937 ms |
| Oct 10, 2026 | 842 ms |
| Oct 17, 2026 | 453 ms |
| Oct 24, 2026 | 227 ms |
| Oct 31, 2026 | 229 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.8 s · 325 KiBAbout 325 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 287 KiB27 files are served with short cache lifetimes, so returning visitors download them again (287 KiB).
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
1.4 MB21 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (recart.com, Shopify and Google Tag Manager and others), adding 3.5 MB and 694 ms of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
740 ms · 83 KiBAbout 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 740 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 466 ms. During a long task the page ignores taps.
Shopify adds 114 ms
114 msShopify costs a phone 114 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
350 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
1,510 HTML elements
The page has 1,510 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.8 s
19.8 sYour largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 20.5 s
20.5 sThe page becomes fully interactive after 20.5 s. Good is under 3.8 s.
First Contentful Paint: 5.4 s
5.4 sThe first text or image appears after 5.4 s on a phone. Good is under 1.8 s.
Speed Index: 8.5 s
8.5 sVisually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.
Real-user INP: 260 ms
260 msReal visitors wait 260 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 896 ms
896 msReal visitors wait 896 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 342 ms
342 msScripts block taps and scrolling for 342 ms in total while the page loads. Good is under 200 ms.
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 64% faster for real visitors
-64%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 530 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.8 MB in 373 requests
6.8 MBYour homepage downloads 6.8 MB in 373 requests on a phone: images 2.8 MB (45), media 1.2 MB (2) and other files 1.2 MB (183). Under 2 MB keeps phones on slow connections fast.
31 images in older formats
31 images (4.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images far larger than shown
41 KiB4 images are downloaded at several times the size a phone draws them, for example mat-ugc-1.webp at 1,080 px wide, shown at 351 px. Resized copies would save about 41 KiB.
About 1.9 g of CO₂ per visit
1.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.92 g of CO₂e: 230.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 52 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
39 internal links, 18 external
The homepage links to 39 pages on woojer.com and 18 external pages.
8 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Patented haptic wearables from Woojer: Vest for gaming & VR, Strap for music on the go, MAT for vibroacoustic relaxatio…”.
One H1 headline
Your main headline reads: “FEEL”.
Title: 61 characters
Your title is a healthy 61 characters: “Woojer | Haptic wearables for music, movies, gaming, wellness”.
Canonical URL set
The canonical URL is https://www.woojer.com/.
Structured data in place
Structured data found: FAQPage, Organization, ProductGroup, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.woojer.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,851 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
7 checks passed
Linked pages load
3 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 3 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://www.woojer.com/.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
9 of 10 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 31 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 538 words of copy
The homepage carries about 538 words of visible text.
4 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Track my order”, “Subscribe” and “Contact Us”.
8 short forms
8 short forms (6 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
41 cookies set on arrival
41Opening the homepage sets 41 cookies, 6 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
52 other companies contacted
Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at woojer.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Triplewhale · Minmaxify Order Limits · Gdpr Cookie Consent · Revoq Eu Withdrawal Button · Captain Shipping Protection · Woojer Upsell · snapchat.com · unpkg.com · fw-cdn.com · cloudfront.net · goaffpro.com · recart.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Atlanta
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on woojer.com, including 19 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.