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woojer.com website review

Visit site (opens in a new tab)Reviewed 6 November 202637 issues · 86 checks

This review found 37 issues worth fixing on woojer.com, 13 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s1.4 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.4 s
Jul 25, 20262.7 s
Aug 1, 20262.8 s
Aug 8, 20262.7 s
Aug 15, 20262.4 s
Aug 22, 20262.2 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20261.8 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
1.1 s111 msMay 16Oct 31229 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026530 ms
May 23, 2026732 ms
May 30, 2026793 ms
Jun 6, 2026769 ms
Jun 13, 2026786 ms
Jun 20, 2026800 ms
Jun 27, 2026880 ms
Jul 4, 2026906 ms
Jul 11, 2026927 ms
Jul 18, 20261.0 s
Jul 25, 2026914 ms
Aug 1, 2026902 ms
Aug 8, 2026907 ms
Aug 15, 2026837 ms
Aug 22, 2026819 ms
Aug 29, 2026721 ms
Sep 5, 2026713 ms
Sep 12, 2026840 ms
Sep 19, 2026913 ms
Sep 26, 2026934 ms
Oct 3, 2026937 ms
Oct 10, 2026842 ms
Oct 17, 2026453 ms
Oct 24, 2026227 ms
Oct 31, 2026229 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of woojer.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. woojer.com at 0.4 s0.4 s
  2. woojer.com at 0.8 s0.8 s
  3. woojer.com at 1.2 s1.2 s
  4. woojer.com at 1.5 s1.5 s
  5. woojer.com at 1.9 s1.9 s
  6. woojer.com at 2.3 s2.3 s
  7. woojer.com at 2.7 s2.7 s
  8. woojer.com at 3.1 s3.1 s

Speed

11 to fix50
  • Reduce unused JavaScript

    1.8 s · 325 KiB

    About 325 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 287 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (287 KiB).

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    1.4 MB

    21 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (recart.com, Shopify and Google Tag Manager and others), adding 3.5 MB and 694 ms of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    740 ms · 83 KiB

    About 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 740 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 466 ms. During a long task the page ignores taps.

  • Shopify adds 114 ms

    114 ms

    Shopify costs a phone 114 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    350 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • 1,510 HTML elements

    The page has 1,510 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.8 s

    19.8 s

    Your largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 20.5 s

    20.5 s

    The page becomes fully interactive after 20.5 s. Good is under 3.8 s.

  • First Contentful Paint: 5.4 s

    5.4 s

    The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 260 ms

    260 ms

    Real visitors wait 260 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 896 ms

    896 ms

    Real visitors wait 896 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 342 ms

    342 ms

    Scripts block taps and scrolling for 342 ms in total while the page loads. Good is under 200 ms.

6 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 64% faster for real visitors

    -64%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 530 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 6.8 MB in 373 requests

    6.8 MB

    Your homepage downloads 6.8 MB in 373 requests on a phone: images 2.8 MB (45), media 1.2 MB (2) and other files 1.2 MB (183). Under 2 MB keeps phones on slow connections fast.

  • 31 images in older formats

    31 images (4.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images far larger than shown

    41 KiB

    4 images are downloaded at several times the size a phone draws them, for example mat-ugc-1.webp at 1,080 px wide, shown at 351 px. Resized copies would save about 41 KiB.

  • About 1.9 g of CO₂ per visit

    1.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.92 g of CO₂e: 230.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 9693
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 52 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 39 internal links, 18 external

    The homepage links to 39 pages on woojer.com and 18 external pages.

8 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Patented haptic wearables from Woojer: Vest for gaming & VR, Strap for music on the go, MAT for vibroacoustic relaxatio…”.

  • One H1 headline

    Your main headline reads: “FEEL”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Woojer | Haptic wearables for music, movies, gaming, wellness”.

  • Canonical URL set

    The canonical URL is https://www.woojer.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization, ProductGroup, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.woojer.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,851 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6974
  • 2 broken images

    2 images failed to load on a phone, for example https://www.woojer.com/.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    9 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 31 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 538 words of copy

    The homepage carries about 538 words of visible text.

4 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Track my order”, “Subscribe” and “Contact Us”.

  • 8 short forms

    8 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 41 cookies set on arrival

    41

    Opening the homepage sets 41 cookies, 6 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at woojer.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Triplewhale · Minmaxify Order Limits · Gdpr Cookie Consent · Revoq Eu Withdrawal Button · Captain Shipping Protection · Woojer Upsell · snapchat.com · unpkg.com · fw-cdn.com · cloudfront.net · goaffpro.com · recart.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Atlanta

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on woojer.com, including 19 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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