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workauthority.ca website review
Visit site (opens in a new tab)Reviewed 25 October 202643 issues · 90 checks
This review found 43 issues worth fixing on workauthority.ca, 8 of them high impact, across 90 checks. The most urgent: page weight: 8.1 MB in 459 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,886 of 108,833 reviewed websitesbeats 82%
- #9,500 of 61,763 online storesbeats 79%
- #9,243 of 56,363 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.2 s |
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 98 ms |
| May 9, 2026 | 96 ms |
| May 16, 2026 | 96 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 95 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 97 ms |
| Jun 20, 2026 | 99 ms |
| Jun 27, 2026 | 100 ms |
| Jul 4, 2026 | 101 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 106 ms |
| Aug 29, 2026 | 107 ms |
| Sep 5, 2026 | 108 ms |
| Sep 12, 2026 | 107 ms |
| Sep 19, 2026 | 108 ms |
| Sep 26, 2026 | 108 ms |
| Oct 3, 2026 | 106 ms |
| Oct 10, 2026 | 106 ms |
| Oct 17, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.3 s
4.3 s
5.4 s
6.5 s
7.6 s
8.7 s
Speed
Main-thread work: 6.0 s
A phone's processor spends 6.0 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,889 HTML elements
The page has 3,889 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Duplicated JavaScript
200 ms · 3.0 MB3.0 MB JavaScript is shipped twice across bundles. Google estimates it would make the page about 200 ms faster on a phone.
Improve image delivery
50 ms · 3.0 MB90 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Cloudflare CDN, Klaviyo and reamaze.com and others), adding 2.3 MB and 1.5 s of main-thread time.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Cloudflare CDN adds 919 ms
919 msCloudflare CDN costs a phone 919 ms of main-thread work and 121 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
650 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Use efficient cache lifetimes
648 KiB32 files are served with short cache lifetimes, so returning visitors download them again (648 KiB).
Reduce unused JavaScript
429 KiBAbout 429 KiB of JavaScript is downloaded but never used on this page.
Klaviyo adds 202 ms
202 msKlaviyo costs a phone 202 ms of main-thread work and 618 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
reamaze.com adds 133 ms
133 msreamaze.com costs a phone 133 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 72 ms
72 msShopify costs a phone 72 ms of main-thread work and 593 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 206 KiBAbout 206 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.
Legacy JavaScript
48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 94 ms
94 msYour server sent the HTML in 94 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.1 s
17.1 sYour largest element takes 17.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 34.2 s
34.2 sThe page becomes fully interactive after 34.2 s. Good is under 3.8 s.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.11
0.11The layout shifts by 0.11 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 98 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 141 ms
141 msReal visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 554 ms
554 msReal visitors wait 554 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 126 ms
126 msScripts block the page for only 126 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 8.1 MB in 459 requests
8.1 MBYour homepage downloads 8.1 MB in 459 requests on a phone: images 4.3 MB (106), scripts 1.9 MB (155) and other files 1.2 MB (158). Under 2 MB keeps phones on slow connections fast.
36 images below the first screen load straight away
36 images further down the page (2.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
8 images in older formats
8 images (582 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.3 g of CO₂ per visit
2.30 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.30 g of CO₂e: 275.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (6 elements)
Images must have alternative text: 6 elements on the page fail this check, rated critical by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (6 elements)
ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
121 internal links, 10 external
The homepage links to 121 pages on workauthority.ca and 10 external pages.
6 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “Canada's leading retailer of men’s and women’s safety shoes and boots, safety apparel and accessories, with over 38 sto…”.
Title: 50 characters
Your title is a healthy 50 characters: “Work Authority | Safety Shoes and Boots | Workwear”.
Canonical URL set
The canonical URL is https://workauthority.ca/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://workauthority.ca/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Some text only appears after JavaScript runs
33%The HTML your server sends has 395 of the 1,193 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://workauthority.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
https://workauthority.ca/pages/sca-store-locator, https://workauthority.ca/pages/about-work-authority, https://workauthority.ca/a/returns, https://workauthority.ca/pages/work-authority-rewards, https://workauthority.ca/collections/top-rated and https://workauthority.ca/collections/womens-2 have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://workauthority.ca/pages/shipping-1, https://workauthority.ca/pages/contact, https://workauthority.ca/pages/sca-store-locator, https://workauthority.ca/pages/about-work-authority, https://workauthority.ca/a/returns and https://workauthority.ca/pages/work-authority-rewards and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
11 pages with very little text
https://workauthority.ca/pages/about-work-authority, https://workauthority.ca/pages/work-authority-rewards, https://workauthority.ca/collections/new-arrivals, https://workauthority.ca/collections/top-rated, https://workauthority.ca/collections/mens and https://workauthority.ca/collections/womens-2 and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://workauthority.ca/collections/mens-waterproof-safety-footwear took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: Popper is not defined”.
2 checks passed
Tap targets are thumb-sized
160 of 163 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,193 words of copy
The homepage carries about 1,193 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LAST CALL” and “Contact”.
3 calls to action
The homepage has 3 calls to action, for example “Contact” and “LAST CALL”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Meta Pixel.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at workauthority.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify Hosted
Company
- Headquarters
- Cambridge
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on workauthority.ca, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.