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worldbalance.com.ph website review

Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 72 checks

This review found 34 issues worth fixing on worldbalance.com.ph, 14 of them high impact, across 72 checks. The most urgent: page weight: 80.5 MB in 367 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.1 sMay 23Nov 72.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.3 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Nov 7, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
880 ms588 msMay 23Nov 7767 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026772 ms
May 30, 2026809 ms
Jun 6, 2026835 ms
Jun 13, 2026844 ms
Jun 20, 2026840 ms
Jun 27, 2026846 ms
Jul 4, 2026843 ms
Jul 11, 2026801 ms
Jul 18, 2026757 ms
Jul 25, 2026678 ms
Aug 1, 2026635 ms
Aug 8, 2026622 ms
Aug 15, 2026657 ms
Aug 22, 2026672 ms
Aug 29, 2026682 ms
Sep 5, 2026686 ms
Sep 12, 2026650 ms
Sep 19, 2026646 ms
Sep 26, 2026641 ms
Oct 3, 2026632 ms
Oct 10, 2026639 ms
Oct 17, 2026663 ms
Oct 24, 2026687 ms
Oct 31, 2026728 ms
Nov 7, 2026767 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of worldbalance.com.ph (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. worldbalance.com.ph at 1.0 s1.0 s
  2. worldbalance.com.ph at 1.9 s1.9 s
  3. worldbalance.com.ph at 2.9 s2.9 s
  4. worldbalance.com.ph at 3.8 s3.8 s
  5. worldbalance.com.ph at 4.8 s4.8 s
  6. worldbalance.com.ph at 5.8 s5.8 s
  7. worldbalance.com.ph at 6.7 s6.7 s
  8. worldbalance.com.ph at 7.7 s7.7 s

Speed

10 to fix32
  • Render-blocking requests

    1.2 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 963 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,051 HTML elements

    The page has 3,051 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    646 KiB

    About 646 KiB of JavaScript is downloaded but never used on this page.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, elfsight.com and popt.in and others), adding 1.2 MB and 480 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 116 KiB

    About 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 334 ms. During a long task the page ignores taps.

  • Shopify adds 230 ms

    230 ms

    Shopify costs a phone 230 ms of main-thread work and 646 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    252 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (252 KiB).

  • Minify CSS

    150 ms · 30 KiB

    30 KiB could be saved by minifying CSS.

  • Improve image delivery

    98 KiB

    3 images could be 98 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 1.00

    1.00

    For real visitors the layout shifts by 1.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 1

    1

    The layout shifts by 1 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 10.3 s

    10.3 s

    Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 13.7 s

    13.7 s

    The page becomes fully interactive after 13.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 714 ms

    714 ms

    Scripts block taps and scrolling for 714 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 383 ms

    383 ms

    Real visitors wait 383 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 772 ms to 767 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 577 ms

    577 ms

    Real visitors wait 577 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix64
  • Page weight: 80.5 MB in 367 requests

    80.5 MB

    Your homepage downloads 80.5 MB in 367 requests on a phone: media 75.1 MB (10), images 2.9 MB (116) and scripts 1.2 MB (79). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    ASCEND_mobile_App.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (38 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 22.8 g of CO₂ per visit

    22.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 22.82 g of CO₂e: 2737.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8692
  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h6 and h1 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Meta description is long (275 characters)

    Your meta description is 275 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 57 internal links, 0 external

    The homepage links to 57 pages on worldbalance.com.ph and 0 external pages.

6 checks passed
  • Title: 58 characters

    Your title is a healthy 58 characters: “World Balance Philippines | Shoes, Sneakers and Sportswear”.

  • Canonical URL set

    The canonical URL is https://worldbalance.com.ph/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://worldbalance.com.ph/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://worldbalance.com.ph/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix71
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 68 words

    The homepage has only about 68 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “SHOP NOW”, “JOIN NOW” and “Apply”.

  • 9 short forms

    9 short forms (3 fields at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at worldbalance.com.ph, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Lucky Orange · Oxi Social Login Wishlist · B S Announcements · Mintt Tiktok Feed · Avada Upsell · Product Reviews Production · Shpf Bar · Forms · Freegifts · amazonaws.com · popt.in · cloudfront.net · elfsight.com · nfcube.com · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Founded
1980
Headquarters
Caloocan

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on worldbalance.com.ph, including 18 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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