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wowgoboard.com website review

Visit site (opens in a new tab)Reviewed 6 November 202641 issues · 83 checks

This review found 41 issues worth fixing on wowgoboard.com, 16 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.8 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.1 s
May 23, 20263.1 s
May 30, 20263.2 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.3 s
Jun 27, 20263.2 s
Jul 4, 20263.2 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20263.1 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20263.0 s
Sep 5, 20263.2 s
Sep 12, 20263.3 s
Sep 19, 20263.4 s
Sep 26, 20263.5 s
Oct 3, 20263.5 s
Oct 10, 20263.3 s
Oct 17, 20263.2 s
Oct 24, 20263.2 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
166 ms142 msMay 16Oct 31161 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026151 ms
May 23, 2026153 ms
May 30, 2026157 ms
Jun 6, 2026156 ms
Jun 13, 2026157 ms
Jun 20, 2026160 ms
Jun 27, 2026155 ms
Jul 4, 2026157 ms
Jul 11, 2026154 ms
Jul 18, 2026148 ms
Jul 25, 2026150 ms
Aug 1, 2026145 ms
Aug 8, 2026145 ms
Aug 15, 2026148 ms
Aug 22, 2026152 ms
Aug 29, 2026156 ms
Sep 5, 2026159 ms
Sep 12, 2026156 ms
Sep 19, 2026155 ms
Sep 26, 2026155 ms
Oct 3, 2026160 ms
Oct 10, 2026162 ms
Oct 17, 2026162 ms
Oct 24, 2026163 ms
Oct 31, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wowgoboard.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wowgoboard.com at 1.0 s1.0 s
  2. wowgoboard.com at 2.0 s2.0 s
  3. wowgoboard.com at 3.1 s3.1 s
  4. wowgoboard.com at 4.1 s4.1 s
  5. wowgoboard.com at 5.1 s5.1 s
  6. wowgoboard.com at 6.2 s6.2 s
  7. wowgoboard.com at 7.2 s7.2 s
  8. wowgoboard.com at 8.2 s8.2 s

Speed

13 to fix40
  • Reduce unused JavaScript

    2.7 s · 595 KiB

    About 595 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Improve image delivery

    1.0 s · 228 KiB

    8 images could be 228 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and loox.io and others), adding 1.6 MB and 1.9 s of main-thread time.

  • Render-blocking requests

    850 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Google Tag Manager adds 634 ms

    634 ms

    Google Tag Manager costs a phone 634 ms of main-thread work and 649 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    550 ms · 135 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (135 KiB).

  • Shopify adds 460 ms

    460 ms

    Shopify costs a phone 460 ms of main-thread work and 572 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • loox.io adds 311 ms

    311 ms

    loox.io costs a phone 311 ms of main-thread work and 85 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 284 ms. During a long task the page ignores taps.

  • 2,242 HTML elements

    The page has 2,242 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.34

    0.34

    For real visitors the layout shifts by 0.34 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 23.0 s

    23.0 s

    Your largest element takes 23.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “WowGo 2S MAX Electric Skateboard & Longboard - WOWGO BOARD”.

  • Time to Interactive: 23.3 s

    23.3 s

    The page becomes fully interactive after 23.3 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 151 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 110 ms

    110 ms

    Real visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 406 ms

    406 ms

    Real visitors wait 406 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 4.0 MB in 246 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 246 requests on a phone: scripts 1.7 MB (94), images 1.3 MB (30) and other files 721 KiB (101). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (67 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 7187
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • 19 form fields without a label

    19 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7786
  • Meta description is long (251 characters)

    Your meta description is 251 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • 199 internal links, 9 external

    The homepage links to 199 pages on wowgoboard.com and 9 external pages.

6 checks passed
  • Title: 64 characters

    Your title is a healthy 64 characters: “Electric Skateboard Motorized Longboard for Adults | WowGo Board”.

  • Canonical URL set

    The canonical URL is https://wowgoboard.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wowgoboard.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,100 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

1 to fixGoogle 9293
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Identifier 'mouseoverTimer' has already been declared”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    36 of 38 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix86
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • About 479 words of copy

    The homepage carries about 479 words of visible text.

6 checks passed
  • 24 calls to action

    The homepage has 24 calls to action, for example “Shop by Parts”, “Shop Parts by Skateboards” and “Contact Us”.

  • 13 short forms

    13 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks and “more than 70,000+ riders”.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wowgoboard.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Foxkit Upsell Bundles · Beast Currency Converter · Transcy · Chatra Live Chat Chatbot · Pagefly Ai Page Builder · Simprosys Google Shopping Feed · Omnisend · Event Promotion Bar · Selleasy · loox.io · reamaze.com · shareasale.com · klaviyo.com · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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