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wpi.com website review

Visit site (opens in a new tab)Reviewed 26 October 202648 issues · 101 checks

This review found 48 issues worth fixing on wpi.com, 19 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.9 s1.9 sMay 9Oct 243.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.3 s
May 16, 20263.4 s
May 23, 20263.4 s
May 30, 20263.4 s
Jun 6, 20263.5 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.5 s
Jul 4, 20263.6 s
Jul 11, 20263.6 s
Jul 18, 20263.7 s
Jul 25, 20263.7 s
Aug 1, 20263.6 s
Aug 8, 20263.5 s
Aug 15, 20263.0 s
Aug 22, 20262.6 s
Aug 29, 20262.3 s
Sep 5, 20263.4 s
Sep 12, 20264.4 s
Sep 19, 20264.4 s
Sep 26, 20264.5 s
Oct 3, 20264.6 s
Oct 10, 20263.5 s
Oct 17, 20263.7 s
Oct 24, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
174 ms122 msMay 9Oct 24154 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026132 ms
May 16, 2026132 ms
May 23, 2026132 ms
May 30, 2026128 ms
Jun 6, 2026131 ms
Jun 13, 2026134 ms
Jun 20, 2026137 ms
Jun 27, 2026143 ms
Jul 4, 2026146 ms
Jul 11, 2026143 ms
Jul 18, 2026147 ms
Jul 25, 2026146 ms
Aug 1, 2026138 ms
Aug 8, 2026142 ms
Aug 15, 2026135 ms
Aug 22, 2026140 ms
Aug 29, 2026143 ms
Sep 5, 2026154 ms
Sep 12, 2026168 ms
Sep 19, 2026161 ms
Sep 26, 2026165 ms
Oct 3, 2026154 ms
Oct 10, 2026140 ms
Oct 17, 2026155 ms
Oct 24, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wpi.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wpi.com at 1.0 s1.0 s
  2. wpi.com at 1.9 s1.9 s
  3. wpi.com at 2.9 s2.9 s
  4. wpi.com at 3.9 s3.9 s
  5. wpi.com at 4.8 s4.8 s
  6. wpi.com at 5.8 s5.8 s
  7. wpi.com at 6.7 s6.7 s
  8. wpi.com at 7.7 s7.7 s

Speed

15 to fix36
  • Use efficient cache lifetimes

    11.1 s · 2.8 MB

    123 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).

  • Reduce unused JavaScript

    8.7 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.7 s faster on a phone.

  • Render-blocking requests

    5.0 s

    43 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.0 s.

  • Reduce unused CSS

    1.6 s · 284 KiB

    About 284 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36 (desktop: 17). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,883 HTML elements

    The page has 4,883 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.7 MB and 1.8 s of main-thread time.

  • Improve image delivery

    683 KiB

    17 images could be 683 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 466 ms

    466 ms

    Google Tag Manager costs a phone 466 ms of main-thread work and 651 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 429 ms. During a long task the page ignores taps.

  • Google CDN adds 331 ms

    331 ms

    Google CDN costs a phone 331 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • zohocdn.com adds 253 ms

    253 ms

    zohocdn.com costs a phone 253 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 274 ms

    274 ms

    Facebook costs a phone 274 ms of main-thread work and 249 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 125 ms

    125 ms

    Google Maps costs a phone 125 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.99

    0.99

    For real visitors the layout shifts by 0.99 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 11.3 s

    11.3 s

    The first text or image appears after 11.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 54.1 s

    54.1 s

    Your largest element takes 54.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Waukesha-Pearce Industries Co…”.

  • Speed Index: 17.2 s

    17.2 s

    Visually, the page fills in at 17.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 54.8 s

    54.8 s

    The page becomes fully interactive after 54.8 s. Good is under 3.8 s.

  • Total Blocking Time: 819 ms

    819 ms

    Scripts block taps and scrolling for 819 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 132 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 610 ms

    610 ms

    Real visitors wait 610 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 9.9 MB in 248 requests

    9.9 MB

    Your homepage downloads 9.9 MB in 248 requests on a phone: images 5.2 MB (45), scripts 3.0 MB (90) and fonts 810 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • 11 images in older formats

    11 images (776 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (172 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.8 g of CO₂ per visit

    2.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.81 g of CO₂e: 337.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8489
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 22 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 10 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 288 internal links, 17 external

    The homepage links to 288 pages on wpi.com and 17 external pages.

7 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “WPI offers 99 years of offering innovative solutions and the best power equipment and construction & mining for today a…”.

  • One H1 headline

    Your main headline reads: “Waukesha-Pearce Industries”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Construction & Energy Services, Parts & Equipment - WPI”.

  • Canonical URL set

    The canonical URL is https://www.wpi.com/.

  • Structured data in place

    Structured data found: Article, LocalBusiness, Organization, Person and WebPage.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wpi.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,547 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.wpi.com/llms.txt (8 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 2 pages share a title

    https://www.wpi.com/construction/parts and https://www.wpi.com/construction/construction-parts all use the title “Construction Parts Supplier: Komatsu, Aftermarket, OEM”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.wpi.com/construction/parts and https://www.wpi.com/construction/construction-parts use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.wpi.com/construction/construction-parts, whose canonical is https://www.wpi.com/construction/parts. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page slow to respond

    https://www.wpi.com/construction/construction-parts took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6985
  • 19 small tap targets

    19 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “n.ready is not a function”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • A 9-field form

    Your longest form asks for 9 fields (8 required). Every extra field lowers completion.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 613 words of copy

    The homepage carries about 613 words of visible text.

7 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Apply For Credit”, “Contact Us” and “Shop Services”.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wpi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Sucuri

Upkeep, stack, hiring and company data from programmable.info

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