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wpi.com website review
Visit site (opens in a new tab)Reviewed 26 October 202648 issues · 101 checks
This review found 48 issues worth fixing on wpi.com, 19 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.3 s |
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.4 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.6 s |
| Jul 18, 2026 | 3.7 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 4.4 s |
| Sep 19, 2026 | 4.4 s |
| Sep 26, 2026 | 4.5 s |
| Oct 3, 2026 | 4.6 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.7 s |
| Oct 24, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 132 ms |
| May 16, 2026 | 132 ms |
| May 23, 2026 | 132 ms |
| May 30, 2026 | 128 ms |
| Jun 6, 2026 | 131 ms |
| Jun 13, 2026 | 134 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 143 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 143 ms |
| Jul 18, 2026 | 147 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 142 ms |
| Aug 15, 2026 | 135 ms |
| Aug 22, 2026 | 140 ms |
| Aug 29, 2026 | 143 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 168 ms |
| Sep 19, 2026 | 161 ms |
| Sep 26, 2026 | 165 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 140 ms |
| Oct 17, 2026 | 155 ms |
| Oct 24, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
11.1 s · 2.8 MB123 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).
Reduce unused JavaScript
8.7 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.7 s faster on a phone.
Render-blocking requests
5.0 s43 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.0 s.
Reduce unused CSS
1.6 s · 284 KiBAbout 284 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 36
36/100Your mobile performance score is 36 (desktop: 17). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.8 s
A phone's processor spends 6.8 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,883 HTML elements
The page has 4,883 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.7 MB and 1.8 s of main-thread time.
Improve image delivery
683 KiB17 images could be 683 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 466 ms
466 msGoogle Tag Manager costs a phone 466 ms of main-thread work and 651 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 429 ms. During a long task the page ignores taps.
Google CDN adds 331 ms
331 msGoogle CDN costs a phone 331 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
zohocdn.com adds 253 ms
253 mszohocdn.com costs a phone 253 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 274 ms
274 msFacebook costs a phone 274 ms of main-thread work and 249 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 125 ms
125 msGoogle Maps costs a phone 125 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.99
0.99For real visitors the layout shifts by 0.99 (75th percentile). Good is under 0.1.
First Contentful Paint: 11.3 s
11.3 sThe first text or image appears after 11.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 54.1 s
54.1 sYour largest element takes 54.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Waukesha-Pearce Industries Co…”.
Speed Index: 17.2 s
17.2 sVisually, the page fills in at 17.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 54.8 s
54.8 sThe page becomes fully interactive after 54.8 s. Good is under 3.8 s.
Total Blocking Time: 819 ms
819 msScripts block taps and scrolling for 819 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.7 s
3.7 sReal visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 132 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 610 ms
610 msReal visitors wait 610 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 9.9 MB in 248 requests
9.9 MBYour homepage downloads 9.9 MB in 248 requests on a phone: images 5.2 MB (45), scripts 3.0 MB (90) and fonts 810 KiB (15). Under 2 MB keeps phones on slow connections fast.
11 images in older formats
11 images (776 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (172 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.8 g of CO₂ per visit
2.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.81 g of CO₂e: 337.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (16 elements)
All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 10 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
288 internal links, 17 external
The homepage links to 288 pages on wpi.com and 17 external pages.
7 checks passed
Meta description: 141 characters
Your meta description is 141 characters: “WPI offers 99 years of offering innovative solutions and the best power equipment and construction & mining for today a…”.
One H1 headline
Your main headline reads: “Waukesha-Pearce Industries”.
Title: 55 characters
Your title is a healthy 55 characters: “Construction & Energy Services, Parts & Equipment - WPI”.
Canonical URL set
The canonical URL is https://www.wpi.com/.
Structured data in place
Structured data found: Article, LocalBusiness, Organization, Person and WebPage.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.wpi.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,547 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.wpi.com/llms.txt (8 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.wpi.com/construction/parts and https://www.wpi.com/construction/construction-parts all use the title “Construction Parts Supplier: Komatsu, Aftermarket, OEM”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://www.wpi.com/construction/parts and https://www.wpi.com/construction/construction-parts use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.wpi.com/construction/construction-parts, whose canonical is https://www.wpi.com/construction/parts. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page slow to respond
https://www.wpi.com/construction/construction-parts took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
19 small tap targets
19 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “n.ready is not a function”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
A 9-field form
Your longest form asks for 9 fields (8 required). Every extra field lowers completion.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 613 words of copy
The homepage carries about 613 words of visible text.
7 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Apply For Credit”, “Contact Us” and “Shop Services”.
Social proof on the page
Social proof on the homepage: 1 customer or partner logo and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
15 cookies set on arrival
15Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wpi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Sucuri
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on wpi.com, including 25 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.