wsbtv.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 2.7 s

  2.7 s

  Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user FCP: 1.9 s

  1.9 s

  Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

• Tap response (INP) held steady for real visitors

  -7%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 222 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  +8%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 2.6 MB

  2.6 MB

  Your homepage downloads 2.6 MB on a phone, 271 KiB of it images (10%). Under 2 MB keeps phones on slow connections fast.

• About 0.7 g of CO₂ per visit

  0.73 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 1 text element with low contrast

  1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (1)

• Contentinfo landmark should not be contained in another landmark (1 element)

  Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Document should not have more than one contentinfo landmark (1 element)

  Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 1 link without text

  1 visible link has no text or label, so screen readers cannot say where it goes.

  Elements (1)

• Title is long (76 characters)

  Your title is 76 characters, so Google will cut it off around 60: “WSBTV Atlanta News, Weather, Traffic and Sports – WSB-TV Channel 2 - Atlanta”.

  View source

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• Open Graph partly set

  Open Graph is missing og:description, so shared links fall back to guesses.

  View source

• 221 internal links, 9 external

  The homepage links to 221 pages on wsbtv.com and 9 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 3 pages share a title

  /video, /news/consumer/clark-howard and /sponsored/local-steals-and-deals all use the title “WSB-TV Channel 2 - Atlanta”. Search engines can't tell which page to show for a search, so each competes with the others.

  Elements (3)

• 8 pages without a meta description

  /video, /news, /news/2-investigates, /news/consumer/clark-howard, /sponsored/local-steals-and-deals and /destinationsdiscovered and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 14 pages without an H1

  /video, /weather, /news, /sports, /traffic and /news/consumer/clark-howard and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 111 found) and read each the way a search engine does.

• 2 broken images

  2 images failed to load on a phone, for example https://aimcmgpixel.myaudiences.app/dot/65f2e9ae-800d-4b54-b8ee-510abb431697?cbust=759119041838041.9&url_path=https%3A%2F%2Fwww.wsbtv.com%2F.

• 7 small tap targets

  7 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• Thin social proof

  Social proof on the homepage: 6 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No form on the homepage

  There is no form on the homepage, so every lead has to click through to another page first.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,070 words of copy

  The homepage carries about 1,070 words of visible text.

• 4 trackers load before any consent

  4

  Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

• 3 cookies set on arrival

  3

  Opening the homepage sets 3 cookies (measured from a US location before any click).

• 29 other companies contacted

  Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.