wwd.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user CLS: 0.31

  0.31

  For real visitors the layout shifts by 0.31 (75th percentile). Good is under 0.1.

• Page weight: 4.5 MB

  4.5 MB

  Your homepage downloads 4.5 MB on a phone, 340 KiB of it images (7%). Under 2 MB keeps phones on slow connections fast.

• 1 image far larger than shown

  27 KiB

  1 image is downloaded at several times the size a phone draws it, for example WWD20261009_cover.jpg at 250 px wide, shown at 60 px. Resized copies would save about 27 KiB.

  Elements (1)

• About 1.3 g of CO₂ per visit

  1.27 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 17 tap targets too small

  17 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• Hidden but focusable

  13 elements hidden from screen readers can still receive keyboard focus.

  Elements (3)

• Interactive controls must not be nested (5 elements)

  Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

  Elements (3)

• Frames without titles

  2 frames have no title, so screen-reader users cannot tell what they contain.

  Elements (2)

• All page content should be contained by landmarks (2 elements)

  All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• Page should contain a level-one heading (1 element)

  Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 31 links without text

  31 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• 3 form fields without a label

  3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• Title is long (153 characters)

  Your title is 153 characters, so Google will cut it off around 60: “WWD – Women's Wear Daily brings you breaking news about the fashion industry, designers, …”.

  View source

• 333 internal links, 80 external

  The homepage links to 333 pages on wwd.com and 80 external pages.

• robots.txt blocks 3 AI answer engine crawlers

  3 of 6

  Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

• Organization data is thin (3 of 6 facts)

  Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  View source

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• Opted out of AI training for 5 crawlers

  robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

• 11 pages without a meta description

  /footwear-news, /sourcing-journal, /p/wwd-weekend, /beauty-industry-news, /news-tip and /wwd-publications/digital-daily/2026-10-09-1239334802 and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 1 link to non-canonical URLs

  Your homepage links to 1 page by a URL that isn't its canonical one, for example /runway, whose canonical is /runway/spring-2027. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (1)

• 9 pages without an H1

  /footwear-news, /sourcing-journal, /p/wwd-weekend, /beauty-industry-news, /wwd-publications/digital-daily/2026-10-09-1239334802 and /fashion-news and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 180 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25063342&Ver=2&mid=dbfae26a-1950-4a41-b866-516e75c24435&bo=1&sid=c94b03c0c5e711f1845d8111715621da&vid=c94b28d0c5e711f1a44a9f306eacf8c1&vids=1&msclkid=N&pi=918639831&lg.

• 12 small tap targets

  12 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 6 JavaScript errors while loading

  6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• Thin social proof

  Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,382 words of copy

  The homepage carries about 1,382 words of visible text.

• 16 trackers load before any consent

  16

  Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 11 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

• 47 cookies set on arrival

  47

  Opening the homepage sets 47 cookies (measured from a US location before any click).

• 97 other companies contacted

  Loading the homepage contacts 97 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.