wyrdinstruments.com website review

The page has 3,035 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

8 images could be 183 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

About 69 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

2 third-party services load with your homepage (Shopify and shop.app), adding 188 KiB and 132 ms of main-thread time.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

1 long task block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

About 12 KiB of CSS is downloaded but never applied on this page.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

DSC0169_d7f215e0-51e1-4562-9821-5e33aa73ad97.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example DSC0169_d7f215e0-51e1-4562-9821-5e33aa73ad97.jpg at 2,000 px wide, shown at 390 px. Resized copies would save about 102 KiB.

1 image further down the page (44 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 55.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 16 characters: “Wyrd Instruments”. Between 30 and 65 characters leaves room to say what you do and for whom.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 33 pages on wyrdinstruments.com and 1 external page.

https://www.wyrdinstruments.com/pages/custom-inquiry and https://www.wyrdinstruments.com/blogs/archive have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.wyrdinstruments.com/pages/shop, https://www.wyrdinstruments.com/products/custom-order, https://www.wyrdinstruments.com/pages/custom-inquiry, https://www.wyrdinstruments.com/pages/contact, https://www.wyrdinstruments.com/pages/about and https://www.wyrdinstruments.com/blogs/archive and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

2 images failed to load on a phone, for example https://www.wyrdinstruments.com/.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 126 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.