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x-cart.com website review
Visit site (opens in a new tab)Reviewed 25 October 202636 issues · 90 checks
This review found 36 issues worth fixing on x-cart.com, 15 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.9 s |
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 112 ms |
| May 9, 2026 | 97 ms |
| May 16, 2026 | 97 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 124 ms |
| Jun 13, 2026 | 132 ms |
| Jun 20, 2026 | 109 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 114 ms |
| Jul 11, 2026 | 114 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 110 ms |
| Aug 1, 2026 | 122 ms |
| Aug 8, 2026 | 119 ms |
| Aug 15, 2026 | 122 ms |
| Aug 22, 2026 | 100 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 111 ms |
| Sep 12, 2026 | 112 ms |
| Sep 19, 2026 | 123 ms |
| Sep 26, 2026 | 130 ms |
| Oct 3, 2026 | 131 ms |
| Oct 10, 2026 | 126 ms |
| Oct 17, 2026 | 118 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.5 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.5 s faster on a phone.
Render-blocking requests
1.1 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 31
31/100Your mobile performance score is 31 (desktop: 73). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and Amplitude Mobile Analytics and others), adding 2.9 MB and 2.4 s of main-thread time.
YouTube adds 678 ms
678 msYouTube costs a phone 678 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
600 ms · 147 KiB7 images could be 147 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 654 ms
654 msGoogle Tag Manager costs a phone 654 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
350 ms · 164 KiB14 files are served with short cache lifetimes, so returning visitors download them again (164 KiB).
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 372 ms. During a long task the page ignores taps.
Amplitude Mobile Analytics adds 291 ms
291 msAmplitude Mobile Analytics costs a phone 291 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Intercom adds 272 ms
272 msIntercom costs a phone 272 ms of main-thread work and 231 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hotjar adds 269 ms
269 msHotjar costs a phone 269 ms of main-thread work and 72 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,816 HTML elements
The page has 1,816 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
200 ms · 40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
150 ms · 79 KiBAbout 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Phones get a much slower page than desktops
Desktop scores 73 but mobile only 31. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 11.7 s
11.7 sThe first text or image appears after 11.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 22.7 s
22.7 sYour largest element takes 22.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 27.2 s
27.2 sThe page becomes fully interactive after 27.2 s. Good is under 3.8 s.
Speed Index: 11.7 s
11.7 sVisually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 112 ms to 118 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 118 ms
118 msReal visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.3 MB in 164 requests
4.3 MBYour homepage downloads 4.3 MB in 164 requests on a phone: scripts 2.8 MB (49), images 1.0 MB (49) and stylesheets 181 KiB (20). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 147.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
6 links inside paragraphs rely on colour alone to stand out.
15 images without alt text
15 images have no alt text, which hurts accessibility and image search.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
126 internal links, 24 external
The homepage links to 126 pages on x-cart.com and 24 external pages.
8 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Automate your auto parts online store with X-Cart Automotive eCommerce: fitment data management, inventory and pricing …”.
One H1 headline
Your main headline reads: “All-in-One Automotive eCommerce”.
Title: 55 characters
Your title is a healthy 55 characters: “Automotive eCommerce Platform for Auto Parts Businesses”.
Canonical URL set
The canonical URL is https://www.x-cart.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.x-cart.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,833 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.x-cart.com/llms.txt (6 KiB, 58 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://www.x-cart.com/sema-show-2026 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187196362&tm=wpp_1.0.5&Ver=2&mid=99a16148-c228-43f3-bfae-4a29eeb0b5f6&bo=1&sid=45da4440d05b11f18ac13146a3647d4d&vid=45da8790d05b11f18fb4c91553416430&vids=1&msclkid=N&p.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
11 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 18 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,992 words of copy
The homepage carries about 1,992 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Try X-Cart in Action”.
25 calls to action
The homepage has 25 calls to action, for example “Pricing”, “Contact” and “Get a Demo”.
4 short forms
4 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Hotjar and Amplitude.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at x-cart.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager | Hotjar | Segment | Amplitude
Company
- Founded
- 2000
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on x-cart.com, including 23 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.