xella.com website review

The page goes through 1 redirect before it starts loading, costing about 21.6 s. Link and advertise the final URL directly.

About 850 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.9 s faster on a phone.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

10 long tasks block the main thread while loading, the longest for 310 ms. During a long task the page ignores taps.

A phone's processor spends 3.0 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,113 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 third-party services load with your homepage (Usercentrics CMP, Google Tag Manager and xella.de), adding 381 KiB and 139 ms of main-thread time.

About 13 KiB of CSS is downloaded but never applied on this page.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wir stehen für effiziente, nachhaltige und bezahlbare Gebäu…”.

Visually, the page fills in at 16.6 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 27.0 s. Good is under 3.8 s.

Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 313 ms in total while the page loads. Good is under 200 ms.

22 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 5.4 MB in 109 requests on a phone: scripts 2.4 MB (37), images 2.3 MB (35) and fonts 575 KiB (6). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 185.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 3 characters: “PIM”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link has no real href, so search engines can't follow it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

A phone browser shows 536 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.xella.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 536 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 1 cookie (measured from a US location before any click).

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.