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xerjoff.com website review

Visit site (opens in a new tab)Reviewed 6 November 202632 issues · 81 checks

This review found 32 issues worth fixing on xerjoff.com, 11 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.5 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
168 ms141 msMay 16Oct 31156 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026144 ms
May 23, 2026146 ms
May 30, 2026150 ms
Jun 6, 2026154 ms
Jun 13, 2026155 ms
Jun 20, 2026155 ms
Jun 27, 2026156 ms
Jul 4, 2026157 ms
Jul 11, 2026155 ms
Jul 18, 2026154 ms
Jul 25, 2026152 ms
Aug 1, 2026150 ms
Aug 8, 2026153 ms
Aug 15, 2026156 ms
Aug 22, 2026161 ms
Aug 29, 2026162 ms
Sep 5, 2026162 ms
Sep 12, 2026162 ms
Sep 19, 2026161 ms
Sep 26, 2026165 ms
Oct 3, 2026164 ms
Oct 10, 2026165 ms
Oct 17, 2026163 ms
Oct 24, 2026160 ms
Oct 31, 2026156 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of xerjoff.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. xerjoff.com at 0.5 s0.5 s
  2. xerjoff.com at 1.0 s1.0 s
  3. xerjoff.com at 1.5 s1.5 s
  4. xerjoff.com at 2.1 s2.1 s
  5. xerjoff.com at 2.6 s2.6 s
  6. xerjoff.com at 3.1 s3.1 s
  7. xerjoff.com at 3.6 s3.6 s
  8. xerjoff.com at 4.1 s4.1 s

Speed

13 to fix59
  • Reduce unused JavaScript

    2.5 s · 529 KiB

    About 529 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 250 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (250 KiB).

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (iubenda, Clarity and Google Tag Manager and others), adding 1.4 MB and 1.6 s of main-thread time.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • iubenda adds 735 ms

    735 ms

    iubenda costs a phone 735 ms of main-thread work and 290 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    450 ms · 61 KiB

    1 image could be 61 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    390 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 390 ms faster on a phone.

  • Google Tag Manager adds 244 ms

    244 ms

    Google Tag Manager costs a phone 244 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 252 ms

    252 ms

    Clarity costs a phone 252 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 180 ms

    180 ms

    Shopify costs a phone 180 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,026 HTML elements

    The page has 2,026 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.26

    0.26

    For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 14.5 s

    14.5 s

    Your largest element takes 14.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Sketchbook”.

  • Time to Interactive: 14.9 s

    14.9 s

    The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 240 ms

    240 ms

    Scripts block taps and scrolling for 240 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 144 ms to 156 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 694 ms

    694 ms

    Real visitors wait 694 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 369 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 369 requests on a phone: other files 1.4 MB (243), scripts 1.3 MB (80) and images 561 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 222 internal links, 21 external

    The homepage links to 222 pages on xerjoff.com and 21 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Immerse yourself in the art of fine perfumery. Xerjoff blends Italian craftsmanship with rare ingredients to create unf…”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Xerjoff: Italian luxury perfume online | Xerjoff”.

  • Canonical URL set

    The canonical URL is https://www.xerjoff.com/en-us.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.xerjoff.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (817 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.xerjoff.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without an H1

    https://www.xerjoff.com/en-us/collections/all and https://www.xerjoff.com/en-us/collections/travel-size have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 101 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=97131132&tm=gtm002&Ver=2&mid=b4f89b3d-200a-49de-8c7d-f3da9815b787&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Xerjoff%3A%20Italian%20luxury%20perfume%20onl.

  • 15 small tap targets

    15 of 48 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “node.querySelector is not a function”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 329 words of copy

    The homepage carries about 329 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Join The Club”, “Sign up” and “Contact us”.

  • 6 short forms

    6 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at xerjoff.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Helium Customer Fields · Tagfly Tag Manager · Eg Auto Add To Cart · Cmp Insert Code · Selecty · Ecomsend Restock · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Founded
2007
Headquarters
Turin

Upkeep, stack, hiring and company data from programmable.info

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