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xo.com website review

Visit site (opens in a new tab)Reviewed 29 October 202633 issues · 80 checks

This review found 33 issues worth fixing on xo.com, 13 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.5 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
238 ms184 msMay 9Oct 24232 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026205 ms
May 16, 2026205 ms
May 23, 2026204 ms
May 30, 2026203 ms
Jun 6, 2026200 ms
Jun 13, 2026197 ms
Jun 20, 2026196 ms
Jun 27, 2026195 ms
Jul 4, 2026195 ms
Jul 11, 2026194 ms
Jul 18, 2026194 ms
Jul 25, 2026194 ms
Aug 1, 2026190 ms
Aug 8, 2026194 ms
Aug 15, 2026197 ms
Aug 22, 2026204 ms
Aug 29, 2026212 ms
Sep 5, 2026213 ms
Sep 12, 2026214 ms
Sep 19, 2026215 ms
Sep 26, 2026215 ms
Oct 3, 2026221 ms
Oct 10, 2026228 ms
Oct 17, 2026230 ms
Oct 24, 2026232 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of xo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. xo.com at 0.4 s0.4 s
  2. xo.com at 0.8 s0.8 s
  3. xo.com at 1.1 s1.1 s
  4. xo.com at 1.5 s1.5 s
  5. xo.com at 1.9 s1.9 s
  6. xo.com at 2.3 s2.3 s
  7. xo.com at 2.6 s2.6 s
  8. xo.com at 3.0 s3.0 s

Speed

6 to fix55
  • Reduce unused JavaScript

    1.2 s · 154 KiB

    About 154 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    700 ms · 123 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (123 KiB).

  • Reduce unused CSS

    300 ms · 40 KiB

    About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 220 ms

    220 ms

    Google Tag Manager costs a phone 220 ms of main-thread work and 745 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,807 HTML elements

    The page has 2,807 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Google CDN and New Relic and others), adding 975 KiB and 267 ms of main-thread time.

  • Minify JavaScript

    150 ms · 30 KiB

    30 KiB could be saved by minifying JavaScript.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 163 ms. During a long task the page ignores taps.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 687 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 7.3 s

    7.3 s

    Real visitors see the first content after 7.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 4.9 s

    4.9 s

    Real visitors wait 4.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 10.4 s

    10.4 s

    Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “If you do not have access to the Verizon Enterprise Center,…”.

  • First Contentful Paint: 7.0 s

    7.0 s

    The first text or image appears after 7.0 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 10.5 s

    10.5 s

    The page becomes fully interactive after 10.5 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 205 ms to 232 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 199 ms

    199 ms

    Scripts block the page for only 199 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 1 image in older formats

    1 image (48 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (48 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.4 g of CO₂ per visit

    0.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 45.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.3 MB in 28 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 28 requests on a phone: scripts 964 KiB (11), images 147 KiB (2) and fonts 137 KiB (4). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8489
  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Interactive controls must not be nested (5 elements)

    Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8593
  • 75 links crawlers can't follow

    75 links have no real href, so search engines can't follow them.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 36 internal links, 18 external

    The homepage links to 36 pages on xo.com and 18 external pages.

7 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Learn more about how many XO Communications services will move to Verizon. Find out how XO customers will get improved …”.

  • One H1 headline

    Your main headline reads: “XO Communications is now Verizon”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “XO Communications: Networking Services & Solutions | Verizon”.

  • Canonical URL set

    The canonical URL is https://www.verizon.com/business/xo/.

  • Structured data in place

    Structured data found: BreadcrumbList and Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sitemap.verizon.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (830 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.verizon.com/llms.txt (6 KiB, 43 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 1 page without a meta description

    https://www.verizon.com/business/xo/cloud-services-terms-conditions has no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 links to non-canonical URLs

    Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://www.verizon.com/verizonpartnersolutions/homepage, whose canonical is https://www.verizon.com/business/verizonpartnersolutions. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://www.verizon.com/verizonpartnersolutions/homepage and https://www.verizon.com/business/xo/xo-hosted-pbx-support have no <h1> headline, so visitors and search engines get no clear main topic.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9679
  • 23 small tap targets

    23 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 886 words of copy

    The homepage carries about 886 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “register now”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “register now”, “Register” and “VoIP Quick Start Guide”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at xo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
AWS

Company

Founded
1996
Headquarters
Herndon

Upkeep, stack, hiring and company data from programmable.info

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