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xoticpc.com website review

Visit site (opens in a new tab)Reviewed 6 November 202643 issues · 94 checks

This review found 43 issues worth fixing on xoticpc.com, 20 of them high impact, across 94 checks. The most urgent: searchatlas.com adds 26.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
478 ms270 msMay 16Oct 31320 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026454 ms
May 23, 2026429 ms
May 30, 2026408 ms
Jun 6, 2026396 ms
Jun 13, 2026384 ms
Jun 20, 2026370 ms
Jun 27, 2026353 ms
Jul 4, 2026344 ms
Jul 11, 2026338 ms
Jul 18, 2026333 ms
Jul 25, 2026325 ms
Aug 1, 2026317 ms
Aug 8, 2026312 ms
Aug 15, 2026312 ms
Aug 22, 2026317 ms
Aug 29, 2026313 ms
Sep 5, 2026311 ms
Sep 12, 2026302 ms
Sep 19, 2026296 ms
Sep 26, 2026304 ms
Oct 3, 2026305 ms
Oct 10, 2026310 ms
Oct 17, 2026305 ms
Oct 24, 2026294 ms
Oct 31, 2026320 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of xoticpc.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. xoticpc.com at 0.8 s0.8 s
  2. xoticpc.com at 1.7 s1.7 s
  3. xoticpc.com at 2.5 s2.5 s
  4. xoticpc.com at 3.4 s3.4 s
  5. xoticpc.com at 4.2 s4.2 s
  6. xoticpc.com at 5.0 s5.0 s
  7. xoticpc.com at 5.9 s5.9 s
  8. xoticpc.com at 6.7 s6.7 s

Speed

15 to fix25
  • searchatlas.com adds 26.0 s

    26.0 s

    searchatlas.com costs a phone 26.0 s of main-thread work and 36 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    4.4 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.

  • Main-thread work: 41.6 s

    A phone's processor spends 41.6 s on main-thread work while loading, 36.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    1.0 s · 498 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (498 KiB).

  • Improve image delivery

    1.2 s · 269 KiB

    8 images could be 269 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,444 HTML elements

    The page has 3,444 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (searchatlas.com, Signyfyd and YouTube and others), adding 6.2 MB and 28.7 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 946 ms. During a long task the page ignores taps.

  • Signyfyd adds 839 ms

    839 ms

    Signyfyd costs a phone 839 ms of main-thread work and 283 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 218 KiB

    About 218 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • YouTube adds 541 ms

    541 ms

    YouTube costs a phone 541 ms of main-thread work and 1,013 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Freshchat adds 417 ms

    417 ms

    Freshchat costs a phone 417 ms of main-thread work and 815 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 359 ms

    359 ms

    Google Tag Manager costs a phone 359 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    22 KiB

    22 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 25.3 s

    25.3 s

    Your largest element takes 25.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 18.1 s

    18.1 s

    Visually, the page fills in at 18.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 23.4 s

    23.4 s

    Scripts block taps and scrolling for 23.4 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 58.1 s

    58.1 s

    The page becomes fully interactive after 58.1 s. Good is under 3.8 s.

  • First Contentful Paint: 7.2 s

    7.2 s

    The first text or image appears after 7.2 s on a phone. Good is under 1.8 s.

  • Real-user INP: 210 ms

    210 ms

    Real visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 821 ms

    821 ms

    Real visitors wait 821 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 454 ms to 320 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix43
  • Page weight: 9.1 MB in 467 requests

    9.1 MB

    Your homepage downloads 9.1 MB in 467 requests on a phone: scripts 4.1 MB (207), images 2.9 MB (73) and other files 972 KiB (129). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    660 KiB

    4 images are downloaded at several times the size a phone draws them, for example samungxx.png at 2,772 px wide, shown at 154 px. Resized copies would save about 660 KiB.

  • 5 images below the first screen load straight away

    5 images further down the page (751 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (33 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.6 g of CO₂ per visit

    2.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.57 g of CO₂e: 308.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8791
  • Elements must only use permitted ARIA attributes (5 elements)

    Elements must only use permitted ARIA attributes: 5 elements on the page fail this check, rated serious by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (44 elements)

    All page content should be contained by landmarks: 44 elements on the page fail this check, rated moderate by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 302 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 208 internal links, 18 external

    The homepage links to 208 pages on xoticpc.com and 18 external pages.

8 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “XOTIC PC hand-builds premium custom gaming PCs, laptops, and workstations. Backed by enterprise-grade QA testing and a …”.

  • One H1 headline

    Your main headline reads: “Custom Gaming PCs & Laptops”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “XOTIC PC: Gaming Laptops & Custom Desktop PCs | Build Yours Today”.

  • Canonical URL set

    The canonical URL is https://xoticpc.com/.

  • Structured data in place

    Structured data found: OnlineStore, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://xoticpc.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://xoticpc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,103 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://xoticpc.com/collections/gaming-pcs has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 9 broken images

    9 images failed to load on a phone, for example https://public-images.judge.me/judgeme/medals-v2-2025-rebranding/ver_rev/diamond.svg?auto=format.

  • 9 small tap targets

    9 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,475 words of copy

    The homepage carries about 1,475 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP DEALS →” and “Start Shopping”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Gaming PCs Hub (Start Here)”, “Contact Us” and “Order Status”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 24 testimonial or review blocks, 7 customer or partner logos, a star rating and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 13 trackers load before any consent

    13

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 8 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 73 other companies contacted

    Loading the homepage contacts 73 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at xoticpc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Tolstoy · Gempages Builder · Judge Me Reviews · Google Youtube · Microsoft Clarity · Klaviyo Email Marketing Sms · Gempages Cro · Gdpr Backpack · Mps Sales Notification · Product Ads By Criteo · Aftersell · Affiliatery · Booster Kit By Qikify · verifypass.com · paytomorrow.com · smile.io · b-cdn.net · signifyd.com · snapchat.com · itoris.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
5 open roles
Teams
Customer Service (3), Marketing (1), Operations (1)
Job board
applicantpro

Company

Employees
22
Headquarters
Lincoln

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 43 issues on xoticpc.com, including 24 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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