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xoticpc.com website review
Visit site (opens in a new tab)Reviewed 6 November 202643 issues · 94 checks
This review found 43 issues worth fixing on xoticpc.com, 20 of them high impact, across 94 checks. The most urgent: searchatlas.com adds 26.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #65,147 of 92,854 reviewed websitesbeats 26%
- #38,682 of 49,446 online storesbeats 18%
- #36,134 of 44,614 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 454 ms |
| May 23, 2026 | 429 ms |
| May 30, 2026 | 408 ms |
| Jun 6, 2026 | 396 ms |
| Jun 13, 2026 | 384 ms |
| Jun 20, 2026 | 370 ms |
| Jun 27, 2026 | 353 ms |
| Jul 4, 2026 | 344 ms |
| Jul 11, 2026 | 338 ms |
| Jul 18, 2026 | 333 ms |
| Jul 25, 2026 | 325 ms |
| Aug 1, 2026 | 317 ms |
| Aug 8, 2026 | 312 ms |
| Aug 15, 2026 | 312 ms |
| Aug 22, 2026 | 317 ms |
| Aug 29, 2026 | 313 ms |
| Sep 5, 2026 | 311 ms |
| Sep 12, 2026 | 302 ms |
| Sep 19, 2026 | 296 ms |
| Sep 26, 2026 | 304 ms |
| Oct 3, 2026 | 305 ms |
| Oct 10, 2026 | 310 ms |
| Oct 17, 2026 | 305 ms |
| Oct 24, 2026 | 294 ms |
| Oct 31, 2026 | 320 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
searchatlas.com adds 26.0 s
26.0 ssearchatlas.com costs a phone 26.0 s of main-thread work and 36 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
4.4 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.
Main-thread work: 41.6 s
A phone's processor spends 41.6 s on main-thread work while loading, 36.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
1.0 s · 498 KiB33 files are served with short cache lifetimes, so returning visitors download them again (498 KiB).
Improve image delivery
1.2 s · 269 KiB8 images could be 269 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 25
25/100Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,444 HTML elements
The page has 3,444 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (searchatlas.com, Signyfyd and YouTube and others), adding 6.2 MB and 28.7 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 946 ms. During a long task the page ignores taps.
Signyfyd adds 839 ms
839 msSignyfyd costs a phone 839 ms of main-thread work and 283 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 218 KiBAbout 218 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
YouTube adds 541 ms
541 msYouTube costs a phone 541 ms of main-thread work and 1,013 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
600 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Freshchat adds 417 ms
417 msFreshchat costs a phone 417 ms of main-thread work and 815 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 359 ms
359 msGoogle Tag Manager costs a phone 359 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
23 KiBPolyfills for old browsers add 23 KiB JavaScript that modern phones do not need.
Minify JavaScript
22 KiB22 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 25.3 s
25.3 sYour largest element takes 25.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 18.1 s
18.1 sVisually, the page fills in at 18.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 23.4 s
23.4 sScripts block taps and scrolling for 23.4 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 58.1 s
58.1 sThe page becomes fully interactive after 58.1 s. Good is under 3.8 s.
First Contentful Paint: 7.2 s
7.2 sThe first text or image appears after 7.2 s on a phone. Good is under 1.8 s.
Real-user INP: 210 ms
210 msReal visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 821 ms
821 msReal visitors wait 821 ms for your server to start answering (75th percentile). Good is under 800 ms.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 454 ms to 320 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 9.1 MB in 467 requests
9.1 MBYour homepage downloads 9.1 MB in 467 requests on a phone: scripts 4.1 MB (207), images 2.9 MB (73) and other files 972 KiB (129). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
660 KiB4 images are downloaded at several times the size a phone draws them, for example samungxx.png at 2,772 px wide, shown at 154 px. Resized copies would save about 660 KiB.
5 images below the first screen load straight away
5 images further down the page (751 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (33 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.6 g of CO₂ per visit
2.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.57 g of CO₂e: 308.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Elements must only use permitted ARIA attributes (5 elements)
Elements must only use permitted ARIA attributes: 5 elements on the page fail this check, rated serious by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (44 elements)
All page content should be contained by landmarks: 44 elements on the page fail this check, rated moderate by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 302 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
208 internal links, 18 external
The homepage links to 208 pages on xoticpc.com and 18 external pages.
8 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “XOTIC PC hand-builds premium custom gaming PCs, laptops, and workstations. Backed by enterprise-grade QA testing and a …”.
One H1 headline
Your main headline reads: “Custom Gaming PCs & Laptops”.
Title: 65 characters
Your title is a healthy 65 characters: “XOTIC PC: Gaming Laptops & Custom Desktop PCs | Build Yours Today”.
Canonical URL set
The canonical URL is https://xoticpc.com/.
Structured data in place
Structured data found: OnlineStore, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://xoticpc.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://xoticpc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (3,103 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://xoticpc.com/collections/gaming-pcs has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
9 broken images
9 images failed to load on a phone, for example https://public-images.judge.me/judgeme/medals-v2-2025-rebranding/ver_rev/diamond.svg?auto=format.
9 small tap targets
9 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,475 words of copy
The homepage carries about 1,475 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP DEALS →” and “Start Shopping”.
10 calls to action
The homepage has 10 calls to action, for example “Gaming PCs Hub (Start Here)”, “Contact Us” and “Order Status”.
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 24 testimonial or review blocks, 7 customer or partner logos, a star rating and 4 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
13 trackers load before any consent
13Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 8 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
73 other companies contacted
Loading the homepage contacts 73 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at xoticpc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 21 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Tolstoy · Gempages Builder · Judge Me Reviews · Google Youtube · Microsoft Clarity · Klaviyo Email Marketing Sms · Gempages Cro · Gdpr Backpack · Mps Sales Notification · Product Ads By Criteo · Aftersell · Affiliatery · Booster Kit By Qikify · verifypass.com · paytomorrow.com · smile.io · b-cdn.net · signifyd.com · snapchat.com · itoris.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 5 open roles
- Teams
- Customer Service (3), Marketing (1), Operations (1)
- Job board
- applicantpro
Company
- Employees
- 22
- Headquarters
- Lincoln
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on xoticpc.com, including 24 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.