xplosiveape.com website review

The page has 22,173 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

24 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 7.7 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (crazyrocket.io, Shopify and Google Tag Manager and others), adding 2.5 MB and 2.0 s of main-thread time.

About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

crazyrocket.io costs a phone 728 ms of main-thread work and 37 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 629 ms. During a long task the page ignores taps.

Shopify costs a phone 471 ms of main-thread work and 972 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 454 ms of main-thread work and 629 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 260 ms of main-thread work and 694 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 files are served with short cache lifetimes, so returning visitors download them again (102 KiB).

4 images could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 43 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB JavaScript is shipped twice across bundles.

The page becomes fully interactive after 25.2 s. Good is under 3.8 s.

Your largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.2 MB in 426 requests on a phone: scripts 2.6 MB (148), other files 1.0 MB (173) and images 997 KiB (41). Under 2 MB keeps phones on slow connections fast.

ROW_updated_banner_MOB_171b5e76-8644-40f0-b047-b29ed7440aeb. is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images (153 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

107 visible links have no text or label, so screen readers cannot say where they go.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 12 characters: “Xplosive Ape”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 291 pages on xplosiveape.com and 7 external pages.

https://us.xplosiveape.com/policies/shipping-policy, https://us.xplosiveape.com/collections/new-in, https://us.xplosiveape.com/collections/new-in-mens, https://us.xplosiveape.com/collections/lucky-dips, https://us.xplosiveape.com/collections/oversize-tees and https://us.xplosiveape.com/collections/muscle-tops and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://us.xplosiveape.com/policies/shipping-policy, https://us.xplosiveape.com/collections/new-in, https://us.xplosiveape.com/collections/mens-apparel, https://us.xplosiveape.com/collections/new-in-mens, https://us.xplosiveape.com/collections/lucky-dips and https://us.xplosiveape.com/collections/mens-tee and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 108 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'matches')”.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,461 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 16 cookies (measured from a US location before any click).

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.