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xtool.com website review
Visit site (opens in a new tab)Reviewed 4 November 202642 issues · 97 checks
This review found 42 issues worth fixing on xtool.com, 21 of them high impact, across 97 checks. The most urgent: page weight: 25.8 MB in 669 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for xTool
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68D- #76,177 of 86,844 reviewed websitesbeats 10%
- #41,585 of 44,663 online storesbeats 6%
- #37,733 of 39,966 Shopify storesbeats 4%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 223 ms |
| May 23, 2026 | 228 ms |
| May 30, 2026 | 228 ms |
| Jun 6, 2026 | 228 ms |
| Jun 13, 2026 | 232 ms |
| Jun 20, 2026 | 255 ms |
| Jun 27, 2026 | 282 ms |
| Jul 4, 2026 | 283 ms |
| Jul 11, 2026 | 271 ms |
| Jul 18, 2026 | 237 ms |
| Jul 25, 2026 | 212 ms |
| Aug 1, 2026 | 203 ms |
| Aug 8, 2026 | 202 ms |
| Aug 15, 2026 | 204 ms |
| Aug 22, 2026 | 204 ms |
| Aug 29, 2026 | 204 ms |
| Sep 5, 2026 | 209 ms |
| Sep 12, 2026 | 212 ms |
| Sep 19, 2026 | 219 ms |
| Sep 26, 2026 | 222 ms |
| Oct 3, 2026 | 228 ms |
| Oct 10, 2026 | 228 ms |
| Oct 17, 2026 | 228 ms |
| Oct 24, 2026 | 228 ms |
| Oct 31, 2026 | 225 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.1 s
4.7 s
6.3 s
7.8 s
9.4 s
10.9 s
12.5 s
xtool.com does not allow embedding, so this is Google's rendering of the page.
Speed
Google Tag Manager adds 1.4 s
1.4 sGoogle Tag Manager costs a phone 1.4 s of main-thread work and 1.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 13.4 s
A phone's processor spends 13.4 s on main-thread work while loading, 8.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Sentry adds 1.3 s
1.3 sSentry costs a phone 1.3 s of main-thread work and 26 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.2 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 30
30/100Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6,535 HTML elements
The page has 6,535 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Sentry and Shopify and others), adding 21.6 MB and 3.6 s of main-thread time.
Reduce unused JavaScript
450 ms · 1.8 MBAbout 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 227 ms
227 msShopify costs a phone 227 ms of main-thread work and 18.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
700 ms · 1.2 MB40 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 422 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 47 KiBAbout 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Maps adds 125 ms
125 msGoogle Maps costs a phone 125 ms of main-thread work and 454 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
66 KiBPolyfills for old browsers add 66 KiB JavaScript that modern phones do not need.
Improve image delivery
26 KiB1 image could be 26 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 42 ms
42 msYour server sent the HTML in 42 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 13.7 s
13.7 sYour largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mk 20261023heiwu us pc us xtoolbanner pc 1162 68797 d38c57b…”.
Speed Index: 20.7 s
20.7 sVisually, the page fills in at 20.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 56.5 s
56.5 sThe page becomes fully interactive after 56.5 s. Good is under 3.8 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Real-user INP: 246 ms
246 msReal visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 223 ms to 225 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 481 ms
481 msReal visitors wait 481 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 25.8 MB in 669 requests
25.8 MBYour homepage downloads 25.8 MB in 669 requests on a phone: media 16.0 MB (15), scripts 5.4 MB (263) and images 2.4 MB (99). Under 2 MB keeps phones on slow connections fast.
30 images in older formats
30 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
27 KiB1 image is downloaded at several times the size a phone draws it, for example mk-c1_us_pc_mo-x1_3180-1915_1596d960-c26f-40a6-bd76-16944379 at 1,536 px wide, shown at 390 px. Resized copies would save about 27 KiB.
1 image below the first screen load straight away
1 image further down the page (37 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 7.3 g of CO₂ per visit
7.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.31 g of CO₂e: 877.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
11 tap targets too small
11 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
46 links with vague text
46 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Meta description is long (315 characters)
Your meta description is 315 characters; Google truncates after about 160, so the end of your pitch is cut.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
Invalid hreflang
Your hreflang tags are invalid, so Google may show the wrong language version.
6 checks passed
Title: 52 characters
Your title is a healthy 52 characters: “xTool | Laser Cutter, Engraver, Welder & DTF Printer”.
Canonical URL set
The canonical URL is https://www.xtool.com/.
Structured data in place
Structured data found: OnlineStore, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.xtool.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 854 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.xtool.com/.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
35 of 37 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (xtool.com).
Valid certificate (60 days left)
The certificate from Let's Encrypt · YE2 verifies for xtool.com and is valid for another 60 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://xtool.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
DNSSEC is off
xtool.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 13 years old
13 yearsxtool.com was registered in Jul 2013 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for xtool.com, so a mis-issued certificate from anyone else is refused.
Registered until Jul 2033
xtool.com is registered until Jul 2033.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 854 words of copy
The homepage carries about 854 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book Free Demo”.
Analytics in place
Analytics detected: Google Analytics.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be xtool.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_netblocks.m.feishu.cn include:transmail.net include:mail.zendesk.com ~all”.
DKIM signing found
A DKIM key is published (selector “k2”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
74 other companies contacted
Loading the homepage contacts 74 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Headquarters
- Bradenton
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on xtool.com, including 20 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.