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xyab.com website review

Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 103 checks

This review found 37 issues worth fixing on xyab.com, 14 of them high impact, across 103 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s922 msMay 16Oct 31961 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.0 s
Oct 17, 2026996 ms
Oct 24, 2026962 ms
Oct 31, 2026961 ms
Real-visitor tap response (INP)75th percentile, phones
170 ms86 msMay 16Oct 31125 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202696 ms
May 23, 202696 ms
May 30, 202698 ms
Jun 6, 2026104 ms
Jun 13, 2026108 ms
Jun 20, 2026118 ms
Jun 27, 2026129 ms
Jul 4, 2026141 ms
Jul 11, 2026152 ms
Jul 18, 2026151 ms
Jul 25, 2026145 ms
Aug 1, 2026146 ms
Aug 8, 2026150 ms
Aug 15, 2026154 ms
Aug 22, 2026157 ms
Aug 29, 2026160 ms
Sep 5, 2026153 ms
Sep 12, 2026146 ms
Sep 19, 2026144 ms
Sep 26, 2026135 ms
Oct 3, 2026130 ms
Oct 10, 2026129 ms
Oct 17, 2026125 ms
Oct 24, 2026122 ms
Oct 31, 2026125 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of xyab.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. xyab.com at 0.4 s0.4 s
  2. xyab.com at 0.8 s0.8 s
  3. xyab.com at 1.1 s1.1 s
  4. xyab.com at 1.5 s1.5 s
  5. xyab.com at 1.9 s1.9 s
  6. xyab.com at 2.3 s2.3 s
  7. xyab.com at 2.6 s2.6 s
  8. xyab.com at 3.0 s3.0 s

xyab.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix28
  • Use efficient cache lifetimes

    4.0 s · 778 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (778 KiB).

  • Reduce unused JavaScript

    3.4 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

  • hcaptcha.com adds 3.0 s

    3.0 s

    hcaptcha.com costs a phone 3.0 s of main-thread work and 4.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.0 s

    A phone's processor spends 7.0 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6 third-party services on the page

    6 third-party services load with your homepage (hcaptcha.com, customerfields.com and Shopify and others), adding 5.5 MB and 3.5 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 538 ms. During a long task the page ignores taps.

  • customerfields.com adds 411 ms

    411 ms

    customerfields.com costs a phone 411 ms of main-thread work and 790 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    380 KiB

    16 images could be 380 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2,615 HTML elements

    The page has 2,615 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    180 ms · 20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 180 ms faster on a phone.

  • Legacy JavaScript

    33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    10 KiB

    10 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 16.7 s

    16.7 s

    Your largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 40.6 s

    40.6 s

    The page becomes fully interactive after 40.6 s. Good is under 3.8 s.

  • Speed Index: 14.0 s

    14.0 s

    Visually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.4 s

    5.4 s

    The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 2.0 s

    2.0 s

    Scripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 422 ms

    422 ms

    Real visitors wait 422 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 14.0 MB in 226 requests

    14.0 MB

    Your homepage downloads 14.0 MB in 226 requests on a phone: media 6.5 MB (2), scripts 3.6 MB (76) and HTML 1.7 MB (10). Under 2 MB keeps phones on slow connections fast.

  • 12 images below the first screen load straight away

    12 images further down the page (676 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    119 KiB

    2 images are downloaded at several times the size a phone draws them, for example diamond.png at 528 px wide, shown at 150 px. Resized copies would save about 119 KiB.

  • 3 images in older formats

    3 images (385 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.0 g of CO₂ per visit

    3.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.96 g of CO₂e: 475.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8692
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 87 images without alt text

    87 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 form fields without a label

    13 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 77 internal links, 1 external

    The homepage links to 77 pages on xyab.com and 1 external page.

7 checks passed
  • Meta description: 99 characters

    Your meta description is 99 characters: “XYAB is an American video game accessory manufacturer and distributor based out of Cleveland, Ohio.”.

  • One H1 headline

    Your main headline reads: “Phantom GCC”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “XYAB - Video Game Accessory Wholesaler”.

  • Canonical URL set

    The canonical URL is https://xyab.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://xyab.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,424 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without a meta description

    /collections/controllers-1, /collections/cables-1, /collections/power, /collections/accessories, /collections/batteries-1 and /collections/protectors-cases and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://xyab.com/.

  • 3 small tap targets

    3 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'on')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (xyab.com).

  • Valid certificate (52 days left)

    The certificate from Let's Encrypt · YE1 verifies for xyab.com and is valid for another 52 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://xyab.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 36 links work

    All 36 links checked from your homepage (35 internal, 1 external) answered without errors.

Domain and trust

  • No CAA record

    xyab.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    xyab.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 23 years old

    23 years

    xyab.com was registered in Oct 2003 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    xyab.com is registered until Oct 2027.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 853 words of copy

    The homepage carries about 853 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Contact Us”, “Register” and “Learn More”.

  • 4 short forms

    4 short forms (7 fields at most) are right on the homepage, asking for an email.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Persistent Cart · Klaviyo Email Marketing Sms · Helium Customer Fields · Cart Persistify · herokuapp.com · b-cdn.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 37 issues on xyab.com, including 17 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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