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yafeini.com website review
Visit site (opens in a new tab)Reviewed 10 November 202639 issues · 77 checks
This review found 39 issues worth fixing on yafeini.com, 13 of them high impact, across 77 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #78,082 of 104,938 reviewed websitesbeats 22%
- #48,265 of 58,835 online storesbeats 15%
- #45,202 of 53,594 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.3 s
2.7 s
3.1 s
Speed
Reduce unused JavaScript
3.7 s · 658 KiBAbout 658 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, chatra.io and TikTok and others), adding 1.4 MB and 1.1 s of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
600 ms · 64 KiBAbout 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 492 ms
492 msGoogle Tag Manager costs a phone 492 ms of main-thread work and 781 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
chatra.io adds 289 ms
289 mschatra.io costs a phone 289 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
150 ms · 9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 3 KiB3 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
100 ms · 41 KiB10 files are served with short cache lifetimes, so returning visitors download them again (41 KiB).
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.
Improve image delivery
59 KiB3 images could be 59 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.3 s
14.3 sYour largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 16.0 s
16.0 sThe page becomes fully interactive after 16.0 s. Good is under 3.8 s.
Speed Index: 6.1 s
6.1 sVisually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Total Blocking Time: 293 ms
293 msScripts block taps and scrolling for 293 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.042
0.042The layout barely moves while loading (CLS 0.042, good is under 0.1).
Images and page weight
Page weight: 2.8 MB in 209 requests
2.8 MBYour homepage downloads 2.8 MB in 209 requests on a phone: scripts 1.6 MB (56), other files 705 KiB (127) and images 343 KiB (13). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 96.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA input fields must have an accessible name (3 elements)
ARIA input fields must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.
Interactive controls must not be nested (3 elements)
Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.
ARIA toggle fields must have an accessible name (1 element)
ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (77 characters)
Your title is 77 characters, so Google will cut it off around 60: “Personalized Jewelry | Custom Jewelry | YAFEINI– Yafeini Personalized Jewelry”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
One H1 headline
Your <h1> is empty.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
56 internal links, 20 external
The homepage links to 56 pages on yafeini.com and 20 external pages.
5 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “YAFEINI Specializes in Personalized Jewelry, custom your name, photo & love into Name Necklaces. Shop your jewelry pers…”.
Canonical URL set
The canonical URL is https://www.yafeini.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.yafeini.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://www.yafeini.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://www.yafeini.com/pages/wishlist, which answers with an error. Visitors hit a dead end and search engines drop it.
4 pages share a title
https://www.yafeini.com/collections/name-necklaces-1, https://www.yafeini.com/collections/heart-name-necklaces, https://www.yafeini.com/collections/infinity-name-necklaces-1 and https://www.yafeini.com/collections/necklaces-creative-necklaces all use the title “Name Necklace — Carry Your Name | Yafeini Jewelry– Yafeini Personaliz…”. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages without a meta description
https://www.yafeini.com/collections/necklaces, https://www.yafeini.com/collections/urn, https://www.yafeini.com/collections/necklaces-disc-circle-necklaces, https://www.yafeini.com/collections/earrings, https://www.yafeini.com/collections/earrings-np and https://www.yafeini.com/collections/bracelet-1 have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
https://www.yafeini.com/collections/heart-name-necklaces, https://www.yafeini.com/collections/infinity-name-necklaces-1 and https://www.yafeini.com/collections/necklaces-creative-necklaces use the same meta description. A description written for each page earns more clicks.
14 pages without an H1
https://www.yafeini.com/collections/necklaces, https://www.yafeini.com/collections/urn, https://www.yafeini.com/collections/name-necklaces-1, https://www.yafeini.com/collections/necklaces-photo-necklaces, https://www.yafeini.com/collections/engravable-necklaces and https://www.yafeini.com/collections/bar-engraved-necklaces and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
13 pages slow to respond
https://www.yafeini.com/collections/necklaces, https://www.yafeini.com/collections/name-necklaces-1, https://www.yafeini.com/collections/necklaces-photo-necklaces, https://www.yafeini.com/collections/engravable-necklaces, https://www.yafeini.com/collections/bar-engraved-necklaces and https://www.yafeini.com/collections/heart-name-necklaces and 7 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
3 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=343008427&Ver=2&mid=2226cbc8-edcc-4c45-9846-9b2a2fde20d4&bo=1&sid=9f2bb010dd2111f192427d07e2eeb5a6&vid=9f2bc0b0dd2111f18814b30552437061&vids=1&msclkid=N&pi=918639831&l.
6 small tap targets
6 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 108 words
The homepage has only about 108 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL STYLES”.
3 calls to action
The homepage has 3 calls to action, for example “Register Now”, “Shop All Styles” and “Contact Us”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and TikTok Pixel.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yafeini.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 1 app. It is code from another company running for your shoppers.
Apps your storefront loads
Zepto Product Personalizer
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on yafeini.com, including 13 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.