yahoo.com website review

Not measured in this review.

• Real-user TTFB: 825 ms

  825 ms

  Real visitors wait 825 ms for your server to start answering (75th percentile). Good is under 800 ms.

• Tap response (INP) held steady for real visitors

  +7%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 196 ms to 210 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -2%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 4.3 MB

  4.3 MB

  Your homepage downloads 4.3 MB on a phone, 710 KiB of it images (16%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  https://d29szjachogqwa.cloudfront.net/images/user-uploaded/f is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (2)

• About 1.2 g of CO₂ per visit

  1.21 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Hidden but focusable

  2 elements hidden from screen readers can still receive keyboard focus.

  Elements (2)

• 2 text elements with low contrast

  2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (2)

• The skip-link target should exist and be focusable (3 elements)

  The skip-link target should exist and be focusable: 3 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Page should contain a level-one heading (1 element)

  Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 10 links without text

  10 visible links have no text or label, so screen readers cannot say where they go.

• ARIA role should be appropriate for the element (1 element)

  ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• Title is long (71 characters)

  Your title is 71 characters, so Google will cut it off around 60: “Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports & Videos”.

  View source

• No social preview image

  No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

• No XML sitemap

  No XML sitemap at https://www.yahoo.com/sitemap.xml, so Google discovers your pages only by following links.

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is incomplete here.

• 20 internal links, 13 external

  The homepage links to 20 pages on yahoo.com and 13 external pages.

• robots.txt blocks 2 AI answer engine crawlers

  2 of 6

  Your robots.txt shuts out ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• Opted out of AI training for 4 crawlers

  robots.txt blocks GPTBot, ClaudeBot, Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

• 1 linked page is broken

  Your homepage links to /finance/markets/article/wall-street-banks-had-a-blockbuster-first-half-higher-rates-will-test-the-boom-180220191.html, which answers with an error. Visitors hit a dead end and search engines drop it.

  Elements (1)

• 1 page without an H1

  /news has no <h1> headline, so visitors and search engines get no clear main topic.

• 1 page with very little text

  /all has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

• 15 small tap targets

  15 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 570 words of copy

  The homepage carries about 570 words of visible text.

• 6 trackers load before any consent

  6

  Before a visitor clicks anything, the page loads Comscore, Google Ads, Google Analytics, Google Tag Manager and Taboola and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 17 cookies set on arrival

  17

  Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 55 other companies contacted

  Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.