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yama.com.br website review

Visit site (opens in a new tab)Reviewed 30 October 202642 issues · 81 checks

This review found 42 issues worth fixing on yama.com.br, 15 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.2 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.4 s
May 16, 20263.3 s
May 23, 20263.1 s
May 30, 20262.6 s
Jun 6, 20262.4 s
Jun 13, 20262.3 s
Jun 20, 20262.5 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.7 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20263.0 s
Sep 19, 20262.9 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
376 ms281 msMay 9Oct 24342 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026365 ms
May 16, 2026347 ms
May 23, 2026329 ms
May 30, 2026313 ms
Jun 6, 2026292 ms
Jun 13, 2026300 ms
Jun 20, 2026313 ms
Jun 27, 2026322 ms
Jul 4, 2026336 ms
Jul 11, 2026344 ms
Jul 18, 2026342 ms
Jul 25, 2026344 ms
Aug 1, 2026339 ms
Aug 8, 2026339 ms
Aug 15, 2026343 ms
Aug 22, 2026347 ms
Aug 29, 2026355 ms
Sep 5, 2026350 ms
Sep 12, 2026346 ms
Sep 19, 2026342 ms
Sep 26, 2026341 ms
Oct 3, 2026350 ms
Oct 10, 2026348 ms
Oct 17, 2026345 ms
Oct 24, 2026342 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of yama.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. yama.com.br at 0.6 s0.6 s
  2. yama.com.br at 1.2 s1.2 s
  3. yama.com.br at 1.9 s1.9 s
  4. yama.com.br at 2.5 s2.5 s
  5. yama.com.br at 3.1 s3.1 s
  6. yama.com.br at 3.7 s3.7 s
  7. yama.com.br at 4.3 s4.3 s
  8. yama.com.br at 4.9 s4.9 s

Speed

13 to fix39
  • Reduce unused JavaScript

    2.0 s · 876 KiB

    About 876 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 1,018 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (1,018 KiB).

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 3.7 MB and 1.7 s of main-thread time.

  • Google Tag Manager adds 922 ms

    922 ms

    Google Tag Manager costs a phone 922 ms of main-thread work and 927 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    800 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Reduce unused CSS

    300 ms · 371 KiB

    About 371 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    600 ms · 43 KiB

    1 image could be 43 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 309 ms. During a long task the page ignores taps.

  • Facebook adds 250 ms

    250 ms

    Facebook costs a phone 250 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 115 ms

    115 ms

    website-files.com costs a phone 115 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • octadesk.com adds 94 ms

    94 ms

    octadesk.com costs a phone 94 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.3 s

    13.3 s

    Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 22.9 s

    22.9 s

    The page becomes fully interactive after 22.9 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 290 ms

    290 ms

    Real visitors wait 290 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 365 ms to 342 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 545 ms

    545 ms

    Real visitors wait 545 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.9 MB in 130 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 130 requests on a phone: scripts 2.1 MB (36), images 911 KiB (36) and fonts 472 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (301 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 132.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8791
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (6 elements)

    Links must have discernible text: 6 elements on the page fail this check, rated serious by axe-core.

  • ARIA commands must have an accessible name (2 elements)

    ARIA commands must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (24 elements)

    All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 82 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10082
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 8 H1 headlines

    There are 8 <h1> headlines (“Hidratação e brilho”, “Yamasterol” and “Linha CURLY REPAIR”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (193 characters)

    Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 144 internal links, 21 external

    The homepage links to 144 pages on yama.com.br and 21 external pages.

4 checks passed
  • Title: 59 characters

    Your title is a healthy 59 characters: “Yamá Cosméticos - Liberdade para criar a sua própria beleza”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.yama.com.br/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.yama.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,046 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix88
  • 4 pages without a meta description

    https://www.yama.com.br/linha-repair/curly, https://www.yama.com.br/linha-repair/blond, https://www.yama.com.br/linha-repair/long and https://www.yama.com.br/linha-repair/liss have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.yama.com.br/produto/kit-yamasterol-shampoo-argan-320ml-multifuncional-argan-320ml-nf and https://www.yama.com.br/produto/kit-yamasterol-shampoo-babosa-320ml-multifuncional-babosa-320ml-nf use the same meta description. A description written for each page earns more clicks.

  • 5 pages without an H1

    https://www.yama.com.br/pagina-lgpd, https://www.yama.com.br/linha-repair/curly, https://www.yama.com.br/linha-repair/blond, https://www.yama.com.br/linha-repair/long and https://www.yama.com.br/linha-repair/liss have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 12 small tap targets

    12 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 461 words of copy

    The homepage carries about 461 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yama.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager
Hosting
Webflow

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on yama.com.br, including 21 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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