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yandex.com website review

Visit site (opens in a new tab)Reviewed 11 October 202629 issues · 68 checks

This review found 29 issues worth fixing on yandex.com, 11 of them high impact, across 68 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s2.0 sApr 18Oct 32.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.2 s
Apr 25, 20262.2 s
May 2, 20262.1 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
197 ms189 msApr 18Oct 3190 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026196 ms
Apr 25, 2026195 ms
May 2, 2026195 ms
May 9, 2026194 ms
May 16, 2026194 ms
May 23, 2026194 ms
May 30, 2026195 ms
Jun 6, 2026196 ms
Jun 13, 2026196 ms
Jun 20, 2026194 ms
Jun 27, 2026193 ms
Jul 4, 2026191 ms
Jul 11, 2026190 ms
Jul 18, 2026190 ms
Jul 25, 2026191 ms
Aug 1, 2026192 ms
Aug 8, 2026193 ms
Aug 15, 2026193 ms
Aug 22, 2026192 ms
Aug 29, 2026193 ms
Sep 5, 2026193 ms
Sep 12, 2026192 ms
Sep 19, 2026192 ms
Sep 26, 2026191 ms
Oct 3, 2026190 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of yandex.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. yandex.com at 0.6 s0.6 s
  2. yandex.com at 1.2 s1.2 s
  3. yandex.com at 1.8 s1.8 s
  4. yandex.com at 2.4 s2.4 s
  5. yandex.com at 3.1 s3.1 s
  6. yandex.com at 3.7 s3.7 s
  7. yandex.com at 4.3 s4.3 s
  8. yandex.com at 4.9 s4.9 s

Speed

3 to fix82
  • Mobile performance score: 82

    82/100

    Your mobile performance score is 82 (desktop: 97). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 96 KiB

    About 96 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    300 ms · 44 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

  • 3 third-party services on the page

    3 third-party services load with your homepage (Yandex CDN, Yandex Metrica and yandex.net), adding 250 KiB and 231 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 70 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 289 ms of it running JavaScript. That is comfortably low.

  • Server response: 352 ms

    352 ms

    Your server sent the HTML in 352 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “They ensure the smooth operation of all Yandex sites and se…”.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 4.8 s

    4.8 s

    The page becomes fully interactive after 4.8 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 196 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 155 ms

    155 ms

    Real visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Speed Index: 3.3 s

    3.3 s

    Visually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.028

    0.028

    The layout barely moves while loading (CLS 0.028, good is under 0.1).

  • Total Blocking Time: 20 ms

    20 ms

    Scripts block the page for only 20 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.09 g of CO₂ per visit

    0.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.09 g of CO₂e: 11.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 342 KiB in 21 requests

    342 KiB

    Your homepage downloads 342 KiB in 21 requests on a phone: scripts 206 KiB (5), HTML 87 KiB (1) and fonts 26 KiB (1). That is a lean page.

Accessibility

4 to fixGoogle 9193
  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 checks passed
  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10075
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (29 characters)

    Your title is only 29 characters: “Yandex — fast Internet search”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 5 internal links, 4 external

    The homepage links to 5 pages on yandex.com and 4 external pages.

4 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by …”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://yandex.com/support/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://yandex.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

4 to fix50
  • 1 linked page is broken

    Your homepage links to https://yandex.com/games, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a title

    https://yandex.com/maps has no <title>, so Google invents the link text in results.

  • 2 pages without a meta description

    https://yandex.com/video and https://yandex.com/maps have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://yandex.com/images and https://yandex.com/maps have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://yandex.com/images, https://yandex.com/maps and https://yandex.com/all have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

1 to fixGoogle 10074
  • No mobile viewport

    No viewport meta tag, so phones render the desktop layout zoomed out.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    5 of 6 tappable elements near the top are at least 24 px.

Content and conversion

6 to fix36
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 32 words

    The homepage has only about 32 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • 1 short form

    A short form (2 fields at most) is right on the homepage.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Yandex Metrica (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yandex.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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