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yaskawa.com website review
Visit site (opens in a new tab)Reviewed 28 October 202633 issues · 83 checks
This review found 33 issues worth fixing on yaskawa.com, 12 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.4 s |
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 3.9 s |
| Sep 19, 2026 | 3.8 s |
| Sep 26, 2026 | 3.6 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 125 ms |
| May 16, 2026 | 127 ms |
| May 23, 2026 | 126 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 125 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 125 ms |
| Jul 11, 2026 | 126 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 125 ms |
| Aug 8, 2026 | 124 ms |
| Aug 15, 2026 | 127 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 151 ms |
| Sep 12, 2026 | 152 ms |
| Sep 19, 2026 | 150 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 140 ms |
| Oct 10, 2026 | 142 ms |
| Oct 17, 2026 | 140 ms |
| Oct 24, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
3.9 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.
Reduce unused JavaScript
1.2 s · 402 KiBAbout 402 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Reduce unused CSS
1.1 s · 121 KiBAbout 121 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
3,265 HTML elements
The page has 3,265 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 59
59/100Your mobile performance score is 59 (desktop: 82). Pages that score under 90 lose visitors before the first paint.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.
Google Tag Manager adds 150 ms
150 msGoogle Tag Manager costs a phone 150 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 108 KiB18 files are served with short cache lifetimes, so returning visitors download them again (108 KiB).
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, Cloudflare and Google/Doubleclick Ads and others), adding 387 KiB and 156 ms of main-thread time.
Legacy JavaScript
150 ms · 10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Improve image delivery
100 KiB6 images could be 100 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 559 ms of it running JavaScript. That is comfortably low.
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 8.0 s
8.0 sYour largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Welcome to Yaskawa”.
First Contentful Paint: 5.1 s
5.1 sThe first text or image appears after 5.1 s on a phone. Good is under 1.8 s.
Time to Interactive: 8.4 s
8.4 sThe page becomes fully interactive after 8.4 s. Good is under 3.8 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 220 ms
220 msScripts block taps and scrolling for 220 ms in total while the page loads. Good is under 200 ms.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 125 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 114 ms
114 msReal visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.013
0.013The layout barely moves while loading (CLS 0.013, good is under 0.1).
Images and page weight
1 image in older formats
1 image (36 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.5 g of CO₂ per visit
0.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 54.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.6 MB in 118 requests
1.6 MBYour homepage downloads 1.6 MB in 118 requests on a phone: scripts 876 KiB (30), images 318 KiB (58) and stylesheets 155 KiB (10). That is a lean page.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA commands must have an accessible name (4 elements)
ARIA commands must have an accessible name: 4 elements on the page fail this check, rated serious by axe-core.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
114 images without alt text
114 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
6 H1 headlines
There are 6 <h1> headlines (“Navigation”, “Yaskawa is the leading global manufacturer of var…” and “New 480V narrow models (7.5-25 HP) expand the Z10…”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
21 links crawlers can't follow
21 links have no real href, so search engines can't follow them.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
641 internal links, 57 external
The homepage links to 641 pages on yaskawa.com and 57 external pages.
4 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Yaskawa is the leading global manufacturer of low and medium voltage variable frequency drives, servo systems, machine …”.
Title: 35 characters
Your title is a healthy 35 characters: “Yaskawa America Inc. Home - Yaskawa”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.yaskawa.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,048 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages share 2 titles
/products/drives/industrial-ac-drives/microdrives and /products/drives/hvac-drives/microdrives all use the title “Microdrives - Yaskawa”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 143 found) and read each the way a search engine does.
6 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 13 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
20 small tap targets
20 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 545 words of copy
The homepage carries about 545 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “DOWNLOAD DATA CENTER BROCHURE”.
43 calls to action
The homepage has 43 calls to action, for example “Contact”, “Send Request” and “Where to Buy”.
1 short form
A short form (0 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Cloudflare Web Analytics.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yaskawa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on yaskawa.com, including 17 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.