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yellow-suites.com website review
Visit site (opens in a new tab)Reviewed 12 November 202640 issues · 85 checks
This review found 40 issues worth fixing on yellow-suites.com, 16 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69D- #92,316 of 107,129 reviewed websitesbeats 12%
- #55,553 of 60,520 online storesbeats 7%
- #51,362 of 55,181 Shopify storesbeats 6%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 194 ms |
| May 30, 2026 | 185 ms |
| Jun 6, 2026 | 195 ms |
| Jun 13, 2026 | 205 ms |
| Jun 20, 2026 | 201 ms |
| Jun 27, 2026 | 196 ms |
| Jul 4, 2026 | 189 ms |
| Jul 11, 2026 | 188 ms |
| Jul 18, 2026 | 195 ms |
| Jul 25, 2026 | 230 ms |
| Aug 1, 2026 | 241 ms |
| Aug 8, 2026 | 243 ms |
| Aug 15, 2026 | 241 ms |
| Aug 22, 2026 | 230 ms |
| Aug 29, 2026 | 210 ms |
| Sep 5, 2026 | 212 ms |
| Sep 12, 2026 | 228 ms |
| Sep 19, 2026 | 216 ms |
| Sep 26, 2026 | 221 ms |
| Oct 3, 2026 | 210 ms |
| Oct 10, 2026 | 197 ms |
| Oct 17, 2026 | 204 ms |
| Oct 24, 2026 | 206 ms |
| Oct 31, 2026 | 189 ms |
| Nov 7, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.1 s
3.1 s
4.2 s
5.2 s
6.2 s
7.3 s
8.3 s
Speed
Render-blocking requests
1.9 s27 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
12,059 HTML elements
The page has 12,059 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 10.5 s
A phone's processor spends 10.5 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and boostcommerce.io and others), adding 1.5 MB and 444 ms of main-thread time.
Improve image delivery
100 ms · 377 KiB23 images could be 377 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Shopify adds 307 ms
307 msShopify costs a phone 307 ms of main-thread work and 900 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 71 KiBAbout 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 277 ms. During a long task the page ignores taps.
Klaviyo adds 85 ms
85 msKlaviyo costs a phone 85 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 204 KiBAbout 204 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 19 KiB13 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).
Minify JavaScript
150 ms · 8 KiB8 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
100 ms · 3 KiB3 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 100 ms faster on a phone.
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 93 ms
93 msYour server sent the HTML in 93 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.5 s
14.5 sThe page becomes fully interactive after 14.5 s. Good is under 3.8 s.
Speed Index: 9.4 s
9.4 sVisually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.326
0.326The layout shifts by 0.326 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Real-user CLS: 0.15
0.15For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.
Total Blocking Time: 252 ms
252 msScripts block taps and scrolling for 252 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 194 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 182 ms
182 msReal visitors wait 182 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 370 ms
370 msReal visitors wait 370 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 26% faster for real visitors
-26%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 2.9 MB in 284 requests
2.9 MBYour homepage downloads 2.9 MB in 284 requests on a phone: scripts 1,003 KiB (95), images 908 KiB (47) and other files 479 KiB (73). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
heckett-lane-dekbedovertrek-katoen-satijn-banda-off-white-2_ is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.8 g of CO₂ per visit
0.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
38 elements hidden from screen readers can still receive keyboard focus.
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
388 form fields without a label
388 form fields have no label, so screen readers announce an empty box and autofill guesses.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 61 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (11 characters)
Your title is only 11 characters: “Heckettlane”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
One H1 headline
Your <h1> is empty.
146 internal links, 0 external
The homepage links to 146 pages on yellow-suites.com and 0 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://heckettlane.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://heckettlane.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (6,104 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://heckettlane.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://heckettlane.com/pages/wish-list has no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://heckettlane.com/products/heckettlane-kussensloop-elementi-taupe-grey-katoen-satijn, https://heckettlane.com/products/heckettlane-dekbedovertrek-banda-off-white-katoen-satijn, https://heckettlane.com/products/heckettlane-dekbed-single-gold-100-hollow-fibre, https://heckettlane.com/pages/wish-list, https://heckettlane.com/collections/overtrekken and https://heckettlane.com/collections/hoeslakens and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://heckettlane.com/collections/overtrekken has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “NetworkError: Failed to execute 'importScripts' on 'WorkerGlobalScope': The script at 'blob:https://heckettlane.com/7d8…”.
2 checks passed
Tap targets are thumb-sized
143 of 150 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 9-field form
Your longest form asks for 9 fields (0 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,110 words of copy
The homepage carries about 1,110 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yellow-suites.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Platmart Color Swatches · Judge Me Reviews · Geolocation Glc · Boost Ai Search Filter · C Edd Estimated Delivery Date · Klaviyo Email Marketing Sms · Starapps Variant Image · Fast Product Colors · Gdpr Backpack · avada.io · nfcube.com · trustpilot.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on yellow-suites.com, including 18 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.