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yoek.nl website review

Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 82 checks

This review found 36 issues worth fixing on yoek.nl, 10 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.9 sMay 16Oct 313.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.5 s
May 23, 20263.8 s
May 30, 20263.3 s
Jun 6, 20263.2 s
Jun 13, 20263.1 s
Jun 20, 20263.0 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.5 s
Jul 18, 20263.3 s
Jul 25, 20263.2 s
Aug 1, 20263.2 s
Aug 8, 20263.1 s
Aug 15, 20263.2 s
Aug 22, 20263.2 s
Aug 29, 20263.3 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.2 s
Sep 26, 20263.2 s
Oct 3, 20263.5 s
Oct 10, 20263.5 s
Oct 17, 20263.8 s
Oct 24, 20263.8 s
Oct 31, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
194 ms64 msMay 16Oct 1796 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202679 ms
May 23, 202687 ms
May 30, 2026165 ms
Jun 6, 2026179 ms
Jun 13, 2026154 ms
Jun 20, 2026149 ms
Jun 27, 202696 ms
Jul 4, 202691 ms
Jul 11, 202699 ms
Jul 18, 2026102 ms
Jul 25, 2026116 ms
Aug 1, 2026121 ms
Aug 8, 2026115 ms
Aug 15, 2026113 ms
Aug 22, 2026103 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 2026103 ms
Sep 26, 202696 ms
Oct 3, 202697 ms
Oct 10, 202696 ms
Oct 17, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of yoek.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. yoek.nl at 0.9 s0.9 s
  2. yoek.nl at 1.8 s1.8 s
  3. yoek.nl at 2.8 s2.8 s
  4. yoek.nl at 3.7 s3.7 s
  5. yoek.nl at 4.6 s4.6 s
  6. yoek.nl at 5.5 s5.5 s
  7. yoek.nl at 6.5 s6.5 s
  8. yoek.nl at 7.4 s7.4 s

Speed

8 to fix54
  • Reduce unused JavaScript

    1.7 s · 394 KiB

    About 394 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • 5,305 HTML elements

    The page has 5,305 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Hotjar and others), adding 1.1 MB and 892 ms of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Google Tag Manager adds 559 ms

    559 ms

    Google Tag Manager costs a phone 559 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    150 ms · 98 KiB

    9 images could be 98 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 60 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (60 KiB).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 183 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 13.3 s

    13.3 s

    Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.1 s

    15.1 s

    The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 395 ms

    395 ms

    Scripts block taps and scrolling for 395 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.04

    0.04

    The layout barely moves while loading (CLS 0.04, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.8 MB in 225 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 225 requests on a phone: scripts 1.2 MB (68), other files 717 KiB (94) and images 521 KiB (44). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Essentials_4ee37532-f160-4b2d-9bc2-bf1fc00b1cef_400x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8593
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 80 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • 4 H1 headlines

    There are 4 <h1> headlines (“A touch of raspberry & ruffles”, “We love your curves” and “Become a member”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("//yoek.com/cdn/shop/t/38/assets/yoek-logo.svg?v=2842707…”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 271 internal links, 11 external

    The homepage links to 271 pages on yoek.nl and 11 external pages.

5 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Over the past four decades, YOEK has developed into a quality curvy brand for all trendy women with a plus size. The YO…”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “YOEK - Plus size women fashion | All Size Fashion Online”.

  • Canonical URL set

    The canonical URL is https://yoek.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://yoek.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,053 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://yoek.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 1 linked page hidden from search

    https://yoek.com/pages/favorites is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 8 pages share a meta description

    https://yoek.com/collections/status-new, https://yoek.com/collections/new-dresses, https://yoek.com/collections/new-tunics, https://yoek.com/collections/new-jackets, https://yoek.com/collections/new-blouses and https://yoek.com/collections/new-trousers and 2 others use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://yoek.com/pages/favorites has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    10 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 10 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 6 small tap targets

    6 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“`<source src>` with a `<picture>` parent is invalid and therefore ignored. Please use `<source srcs…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “InitCustomers is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,005 words of copy

    The homepage carries about 1,005 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE NEW COLLECTION” and “SHOP THE ESSENTIALS”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop”, “SHOP THE NEW COLLECTION” and “Shop the Essentials”.

  • 15 short forms

    15 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yoek.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Eaze Button · Voyado Engage · Gdpr Backpack · Back In Stock · Freegifts · trustpilot.com · bogos.io · trustedshops.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on yoek.nl, including 17 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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