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young-williams.org website review

Visit site (opens in a new tab)Reviewed 25 October 202632 issues · 86 checks

This review found 32 issues worth fixing on young-williams.org, 11 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s1.7 sMay 2Oct 173.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.4 s
Oct 3, 20262.5 s
Oct 10, 20262.8 s
Oct 17, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
97 ms86 msMay 2Oct 1795 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202687 ms
May 9, 202687 ms
May 16, 202687 ms
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202688 ms
Jun 27, 202691 ms
Jul 4, 202692 ms
Jul 11, 202693 ms
Jul 18, 202694 ms
Jul 25, 202695 ms
Aug 1, 202696 ms
Aug 8, 202696 ms
Aug 15, 202696 ms
Aug 22, 202696 ms
Aug 29, 202695 ms
Sep 5, 202694 ms
Sep 12, 202693 ms
Sep 19, 202691 ms
Sep 26, 202694 ms
Oct 3, 202694 ms
Oct 10, 202694 ms
Oct 17, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of young-williams.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. young-williams.org at 0.4 s0.4 s
  2. young-williams.org at 0.8 s0.8 s
  3. young-williams.org at 1.1 s1.1 s
  4. young-williams.org at 1.5 s1.5 s
  5. young-williams.org at 1.9 s1.9 s
  6. young-williams.org at 2.3 s2.3 s
  7. young-williams.org at 2.6 s2.6 s
  8. young-williams.org at 3.0 s3.0 s

Speed

11 to fix53
  • Improve image delivery

    1.3 s · 4.4 MB

    11 images could be 4.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Render-blocking requests

    5.3 s

    42 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.3 s.

  • Reduce unused JavaScript

    3.9 s · 694 KiB

    About 694 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Google Maps and Clarity and others), adding 1.4 MB and 434 ms of main-thread time.

  • Use efficient cache lifetimes

    500 ms · 57 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).

  • Minify JavaScript

    450 ms · 80 KiB

    80 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    450 ms · 53 KiB

    Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 201 ms

    201 ms

    Google Tag Manager costs a phone 201 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Adobe TypeKit adds 10 ms

    10 ms

    Adobe TypeKit costs a phone 10 ms of main-thread work and 718 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 636 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 10.5 s

    10.5 s

    The first text or image appears after 10.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 22.4 s

    22.4 s

    Your largest element takes 22.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “image of animals”.

  • Time to Interactive: 22.7 s

    22.7 s

    The page becomes fully interactive after 22.7 s. Good is under 3.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 55% slower for real visitors

    +55%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 87 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 78 ms

    78 ms

    Real visitors wait 78 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 542 ms

    542 ms

    Real visitors wait 542 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 179 ms

    179 ms

    Scripts block the page for only 179 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 7.8 MB in 98 requests

    7.8 MB

    Your homepage downloads 7.8 MB in 98 requests on a phone: images 5.6 MB (18), scripts 1.4 MB (42) and fonts 711 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    animals-group-home.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images far larger than shown

    228 KiB

    2 images are downloaded at several times the size a phone draws them, for example Group-163-1.png at 1,910 px wide, shown at 390 px. Resized copies would save about 228 KiB.

  • About 2.2 g of CO₂ per visit

    2.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.20 g of CO₂e: 263.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

2 to fixGoogle 9797
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 15 H1 headlines

    There are 15 <h1> headlines (“Welcome!”, “About” and “Leadership”). One clear main headline is easier for people and search engines.

  • 76 internal links, 12 external

    The homepage links to 76 pages on young-williams.org and 12 external pages.

7 checks passed
  • Meta description: 124 characters

    Your meta description is 124 characters: “Leading Knoxville and Knox County in ending pet homelessness, promoting animal welfare, and enhancing the human-animal …”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Young-Williams Animal Center - Young-Williams Animal Center”.

  • Canonical URL set

    The canonical URL is https://www.young-williams.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.young-williams.org/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.young-williams.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (544 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 10 pages without a meta description

    https://www.young-williams.org/about, https://www.young-williams.org/leadership, https://www.young-williams.org/board-of-directors, https://www.young-williams.org/monthly-reports, https://www.young-williams.org/stories-news and https://www.young-williams.org/careers and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages slow to respond

    https://www.young-williams.org/leadership, https://www.young-williams.org/board-of-directors, https://www.young-williams.org/monthly-reports and https://www.young-williams.org/events took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://rapidscansecure.com/siteseal/Seal.aspx?code=49,B7A074287D666CBCC84C3970694D1317A41A7F84.

  • 7 small tap targets

    7 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'onclick')”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 428 words of copy

    The homepage carries about 428 words of visible text.

5 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact” and “Subscribe”.

  • 5 short forms

    5 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at young-williams.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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