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yoyodesign.com website review

Visit site (opens in a new tab)Reviewed 21 October 202619 issues · 72 checks

This review found 19 issues worth fixing on yoyodesign.com, 7 of them high impact, across 72 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of yoyodesign.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. yoyodesign.com at 0.4 s0.4 s
  2. yoyodesign.com at 0.8 s0.8 s
  3. yoyodesign.com at 1.1 s1.1 s
  4. yoyodesign.com at 1.5 s1.5 s
  5. yoyodesign.com at 1.9 s1.9 s
  6. yoyodesign.com at 2.3 s2.3 s
  7. yoyodesign.com at 2.6 s2.6 s
  8. yoyodesign.com at 3.0 s3.0 s

Speed

5 to fix75
  • Render-blocking requests

    1.9 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Use efficient cache lifetimes

    150 ms · 1.8 MB

    14 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75 (desktop: 99). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 126 KiB

    About 126 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    313 KiB

    2 images could be 313 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    150 ms · 10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, cdn-cookieyes.com and Cloudflare and others), adding 206 KiB and 102 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 267 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix82
  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A digital agency helping good brands do great things.”. Most of its time is element render delay (2.6 s).

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 4.1 s

    4.1 s

    The page becomes fully interactive after 4.1 s. Good is under 3.8 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 9 ms

    9 ms

    Scripts block the page for only 9 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 17.7 MB in 30 requests

    17.7 MB

    Your homepage downloads 17.7 MB in 30 requests on a phone: media 16.9 MB (4), images 427 KiB (4) and scripts 263 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 5.0 g of CO₂ per visit

    5.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.02 g of CO₂e: 602.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9196
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 49 internal links, 4 external

    The homepage links to 49 pages on yoyodesign.com and 4 external pages.

8 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “We are a digital agency specialising in web design, development and impactful marketing and branding campaigns. Certifi…”.

  • One H1 headline

    Your main headline reads: “A digital agency helping good brands do great things.”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Yoyo Design | Award-Winning Web Design Agency | London & Kent”.

  • Canonical URL set

    The canonical URL is https://yoyodesign.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://yoyodesign.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (715 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://yoyodesign.com/llms.txt (55 KiB, 38 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page with very little text

    https://yoyodesign.com/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 14 small tap targets

    14 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 558 words of copy

    The homepage carries about 558 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Get in touch”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 12 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager, Plausible and Cloudflare Web Analytics.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yoyodesign.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager | Plausible

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 19 issues on yoyodesign.com, including 10 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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