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zamage.com website review

Visit site (opens in a new tab)Reviewed 7 November 202632 issues · 80 checks

This review found 32 issues worth fixing on zamage.com, 8 of them high impact, across 80 checks. The most urgent: page weight: 22.9 MB in 91 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.6 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.4 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.4 s
Aug 1, 20262.2 s
Aug 8, 20262.0 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
178 ms124 msMay 16Oct 31144 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026138 ms
May 23, 2026137 ms
May 30, 2026130 ms
Jun 6, 2026137 ms
Jun 13, 2026138 ms
Jun 20, 2026150 ms
Jun 27, 2026164 ms
Jul 4, 2026170 ms
Jul 11, 2026172 ms
Jul 18, 2026170 ms
Jul 25, 2026162 ms
Aug 1, 2026154 ms
Aug 8, 2026149 ms
Aug 15, 2026147 ms
Aug 22, 2026150 ms
Aug 29, 2026151 ms
Sep 5, 2026151 ms
Sep 12, 2026153 ms
Sep 19, 2026153 ms
Sep 26, 2026154 ms
Oct 3, 2026154 ms
Oct 10, 2026152 ms
Oct 17, 2026148 ms
Oct 24, 2026145 ms
Oct 31, 2026144 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zamage.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zamage.com at 0.4 s0.4 s
  2. zamage.com at 0.8 s0.8 s
  3. zamage.com at 1.1 s1.1 s
  4. zamage.com at 1.5 s1.5 s
  5. zamage.com at 1.9 s1.9 s
  6. zamage.com at 2.3 s2.3 s
  7. zamage.com at 2.6 s2.6 s
  8. zamage.com at 3.0 s3.0 s

Speed

8 to fix60
  • Render-blocking requests

    1.2 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Bootstrap CDN, Shopify and JSDelivr CDN and others), adding 20.2 MB and 4 ms of main-thread time.

  • Shopify adds 2 ms

    2 ms

    Shopify costs a phone 2 ms of main-thread work and 20.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    500 ms · 1,016 KiB

    24 images could be 1,016 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    650 ms · 124 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (124 KiB).

  • Reduce unused CSS

    300 ms · 43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,121 HTML elements

    The page has 2,121 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 59 ms of it running JavaScript. That is comfortably low.

  • Server response: 34 ms

    34 ms

    Your server sent the HTML in 34 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.1 s

    9.1 s

    Your largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “nav_icon”.

  • Time to Interactive: 9.2 s

    9.2 s

    The page becomes fully interactive after 9.2 s. Good is under 3.8 s.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Cumulative Layout Shift: 0.234

    0.234

    The layout shifts by 0.234 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 754 ms

    754 ms

    Real visitors wait 754 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 2.4 s

    2.4 s

    Visually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 22.9 MB in 91 requests

    22.9 MB

    Your homepage downloads 22.9 MB in 91 requests on a phone: media 19.7 MB (3), images 1.9 MB (38) and scripts 834 KiB (34). Under 2 MB keeps phones on slow connections fast.

  • 6 images far larger than shown

    417 KiB

    6 images are downloaded at several times the size a phone draws them, for example motionhoodieflatlay4.png at 1,333 px wide, shown at 161 px. Resized copies would save about 417 KiB.

  • 2 images in older formats

    2 images (196 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 6.5 g of CO₂ per visit

    6.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.48 g of CO₂e: 777.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 8693
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8395
  • Meta description is long (207 characters)

    Your meta description is 207 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 87 internal links, 13 external

    The homepage links to 87 pages on zamage.com and 13 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Zamage”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Get the Best Deals on Denim and Track Pants at Zamage”.

  • Canonical URL set

    The canonical URL is https://zamage.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://zamage.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,086 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://zamage.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://zamage.com/collections/womens and https://zamage.com/collections/zcl-kids have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://zamage.com/collections/denim, https://zamage.com/collections/best-sellers, https://zamage.com/collections/trending-now, https://zamage.com/collections/bundle, https://zamage.com/collections/tops-1 and https://zamage.com/collections/tees and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    39 of 44 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 277 words of copy

    The homepage carries about 277 words of visible text.

4 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “SHOP”, “Contact us” and “Get 10% Off NOW! - Join the Zamage VIP”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zamage.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 24 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Also Bought · Kaching Bundles · Facebook Ads Google Ads Ai · Rapid Search Bar Filter · Postscript Sms Marketing · Klickly Connector · Triplewhale · Infi Infinite Scroll Load · Easy Stock Product Labels · Klaviyo Email Marketing Sms · Mp Instagram Feed · Tapcart Mobile App · Conjured Memberships · Pushowl · Test Sms · Page Speed Optimizer · Avada Cookie Bar · Upcart · signifyd.com · loox.io · azureedge.net · printful.com · instant.one · kiwisizing.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Lancaster

Upkeep, stack, hiring and company data from programmable.info

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