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zeffy.com website review
Visit site (opens in a new tab)Reviewed 12 October 202637 issues · 85 checks
This review found 37 issues worth fixing on zeffy.com, 16 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.8 s |
| Apr 25, 2026 | 2.7 s |
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 254 ms |
| Apr 25, 2026 | 255 ms |
| May 2, 2026 | 254 ms |
| May 9, 2026 | 254 ms |
| May 16, 2026 | 255 ms |
| May 23, 2026 | 254 ms |
| May 30, 2026 | 256 ms |
| Jun 6, 2026 | 260 ms |
| Jun 13, 2026 | 260 ms |
| Jun 20, 2026 | 261 ms |
| Jun 27, 2026 | 262 ms |
| Jul 4, 2026 | 271 ms |
| Jul 11, 2026 | 280 ms |
| Jul 18, 2026 | 285 ms |
| Jul 25, 2026 | 279 ms |
| Aug 1, 2026 | 266 ms |
| Aug 8, 2026 | 254 ms |
| Aug 15, 2026 | 246 ms |
| Aug 22, 2026 | 245 ms |
| Aug 29, 2026 | 245 ms |
| Sep 5, 2026 | 243 ms |
| Sep 12, 2026 | 240 ms |
| Sep 19, 2026 | 238 ms |
| Sep 26, 2026 | 237 ms |
| Oct 3, 2026 | 237 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.5 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Reduce unused CSS
1.2 s · 210 KiBAbout 210 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
1.3 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 29
29/100Your mobile performance score is 29 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.7 s
A phone's processor spends 9.7 s on main-thread work while loading, 5.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,735 HTML elements
The page has 3,735 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
950 ms · 13.9 MB79 files are served with short cache lifetimes, so returning visitors download them again (13.9 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Wistia and website-files.com and others), adding 18.0 MB and 3.2 s of main-thread time.
website-files.com adds 572 ms
572 mswebsite-files.com costs a phone 572 ms of main-thread work and 14.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 621 ms
621 msGoogle Tag Manager costs a phone 621 ms of main-thread work and 740 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Wistia adds 613 ms
613 msWistia costs a phone 613 ms of main-thread work and 671 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 498 ms. During a long task the page ignores taps.
forethought.ai adds 398 ms
398 msforethought.ai costs a phone 398 ms of main-thread work and 931 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 170 KiB7 images could be 170 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
intellimize.co adds 351 ms
351 msintellimize.co costs a phone 351 ms of main-thread work and 89 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Duplicated JavaScript
300 ms · 57 KiB57 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 300 ms faster on a phone.
Legacy JavaScript
150 ms · 85 KiBPolyfills for old browsers add 85 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 14.6 s
14.6 sYour largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “All-in-one fundraising platform with zero fees.”.
Time to Interactive: 39.2 s
39.2 sThe page becomes fully interactive after 39.2 s. Good is under 3.8 s.
Speed Index: 12.2 s
12.2 sVisually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 5.5 s
5.5 sThe first text or image appears after 5.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 225 ms
225 msReal visitors wait 225 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 254 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user TTFB: 789 ms
789 msReal visitors wait 789 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.017
0.017The layout barely moves while loading (CLS 0.017, good is under 0.1).
Images and page weight
Page weight: 18.8 MB in 274 requests
18.8 MBYour homepage downloads 18.8 MB in 274 requests on a phone: media 13.0 MB (25), scripts 3.8 MB (89) and other files 1.0 MB (78). Under 2 MB keeps phones on slow connections fast.
About 5.3 g of CO₂ per visit
5.33 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.33 g of CO₂e: 639.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (62 elements)
All page content should be contained by landmarks: 62 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 H1 headlines
There are 4 <h1> headlines (“All-in-one fundraising platform with zero fees.”, “All-in-one fundraising platform with zero fees.” and “All-in-one fundraising platform with zero fees.”). One clear main headline is easier for people and search engines.
157 internal links, 13 external
The homepage links to 157 pages on zeffy.com and 13 external pages.
7 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Donations, events, memberships, auctions, email and a full donor CRM, on one fundraising platform. Every feature includ…”.
Title: 51 characters
Your title is a healthy 51 characters: “Zeffy | Free, All-in-One Fundraising Software + CRM”.
Canonical URL set
The canonical URL is https://www.zeffy.com/.
Structured data in place
Structured data found: Organization and SoftwareApplication.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.zeffy.com/next-sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,629 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=136018153&tm=gtm002&Ver=2&mid=db64695a-f8f6-41d8-97a0-472916bdc44e&bo=1&sid=5e124d40c5f811f1a0e1ab73dfdf1ceb&vid=5e127630c5f811f19963794f91054419&vids=1&msclkid=N&pi=9.
2 small tap targets
2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 960 words of copy
The homepage carries about 960 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign up for free” and “Start fundraising - it's free forever!”.
27 calls to action
The homepage has 27 calls to action, for example “$0 Pricing”, “Watch a demo” and “Sign up for free”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 21 testimonial or review blocks, 4 customer or partner logos and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel, Microsoft Clarity, Amplitude and Cloudflare Web Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and HubSpot and 4 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
61 other companies contacted
Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zeffy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Analytics
- Google Tag Manager | Amplitude | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on zeffy.com, including 26 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.