zelesta.se website review

About 316 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Hotjar and Clarity and others), adding 1.1 MB and 1.0 s of main-thread time.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 449 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

12 files are served with short cache lifetimes, so returning visitors download them again (88 KiB).

A phone's processor spends 2.9 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,205 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

10 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.

About 15 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 429 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.6 MB in 256 requests on a phone: scripts 1.2 MB (79), other files 995 KiB (127) and fonts 193 KiB (6). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Your title is 66 characters, so Google will cut it off around 60: “Zelesta - De enda riktiga 2-i-1 täcken utan överdrag! – Zelesta.se”.

Your meta description is 184 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 8 pages on zelesta.se and 6 external pages.

https://zelesta.se/collections/all and https://zelesta.se/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://zelesta.se/policies/shipping-policy has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 3 pages linked from your homepage and read each the way a search engine does.

2 images failed to load on a phone, for example https://zelesta.se/cdn/shop/t/15/assets/rating.png?v=81749348798023700811747920044.

1 error was logged to the browser console while the page loaded, for example “missing ) after argument list”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage has only about 233 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 21 cookies (measured from a US location before any click).

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.