zen.com.au website review

About 380 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

9 images could be 405 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

9 files are served with short cache lifetimes, so returning visitors download them again (87 KiB).

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

Shopify costs a phone 199 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.1 s on main-thread work while loading, 815 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, Mapbox and 506.io and others), adding 809 KiB and 443 ms of main-thread time.

6 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.

About 10 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 11.6 s. Good is under 3.8 s.

Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 92 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.7 MB in 229 requests on a phone: scripts 882 KiB (61), other files 851 KiB (120) and images 696 KiB (12). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 3 characters: “Zen”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 40 pages on zen.com.au and 1 external page.

https://zen.com.au/pages/zenmag is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://zen.com.au/pages/our-brands, https://zen.com.au/pages/our-regions, https://zen.com.au/blogs/news, https://zen.com.au/pages/contact, https://zen.com.au/pages/warranty-form and https://zen.com.au/pages/dealer-application and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://zen.com.au/pages/our-brands, https://zen.com.au/pages/our-regions, https://zen.com.au/blogs/news, https://zen.com.au/pages/contact, https://zen.com.au/pages/warranty-form and https://zen.com.au/pages/dealer-application and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: o is not a function”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 322 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies, 6 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.