zepbrook.co.uk website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.8 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Shopify and ZenDesk and others), adding 2.4 MB and 1.5 s of main-thread time.

About 711 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 553 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 398 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 images could be 366 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

ZenDesk costs a phone 277 ms of main-thread work and 451 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 long tasks block the main thread while loading, the longest for 302 ms. During a long task the page ignores taps.

The page has 2,898 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

17 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

15 KiB could be saved by minifying JavaScript.

12 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

The page becomes fully interactive after 26.6 s. Good is under 3.8 s.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 730 ms in total while the page loads. Good is under 200 ms.

The layout shifts by 0.276 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 110 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.4 MB in 317 requests on a phone: scripts 2.4 MB (125), other files 822 KiB (111) and images 811 KiB (42). Under 2 MB keeps phones on slow connections fast.

Vive_MobileBanner.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 149.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

240 visible links have no text or label, so screen readers cannot say where they go.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“” and “Dash Pink Lady® Apple”). One clear main headline is easier for people and search engines.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 505 pages on zepbrook.co.uk and 5 external pages.

https://www.zepbrook.co.uk/collections/biscuits, https://www.zepbrook.co.uk/collections/breakfast-products, https://www.zepbrook.co.uk/collections/confectionery, https://www.zepbrook.co.uk/collections/fresh-products, https://www.zepbrook.co.uk/collections/healthy-snacks and https://www.zepbrook.co.uk/collections/lunch-and-deli and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.zepbrook.co.uk/collections/biscuits, https://www.zepbrook.co.uk/collections/breakfast-products, https://www.zepbrook.co.uk/collections/confectionery, https://www.zepbrook.co.uk/collections/healthy-snacks, https://www.zepbrook.co.uk/collections/savoury and https://www.zepbrook.co.uk/collections/table-sauces-condiments and 6 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343200171&tm=gtm002&Ver=2&mid=910c0fa5-9038-4dd1-b656-ed5fa675a204&bo=1&sid=9301fd80de3111f199d72362a8aa1da8&vid=93022c00de3111f1ad84c5e2294ef656&vids=1&msclkid=N&pi=9.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

4 errors were logged to the browser console while the page loaded, for example “[Regios Discounts] No config scripts found, so not updating prices.”.

1 image is served at too low a resolution for sharp phone screens.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 979 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.