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zerone-consulting.com website review

Visit site (opens in a new tab)Reviewed 29 October 202643 issues · 90 checks

This review found 43 issues worth fixing on zerone-consulting.com, 18 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s3.3 sMay 9Oct 174.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.5 s
May 16, 20263.7 s
May 23, 20263.9 s
May 30, 20263.9 s
Jun 6, 20263.9 s
Jun 13, 20263.8 s
Jun 20, 20263.6 s
Jun 27, 20263.8 s
Jul 4, 20263.9 s
Jul 11, 20263.8 s
Jul 18, 20263.9 s
Jul 25, 20264.2 s
Aug 1, 20263.9 s
Aug 8, 20264.1 s
Aug 15, 20264.3 s
Aug 22, 20263.8 s
Aug 29, 20264.0 s
Sep 5, 20263.9 s
Sep 12, 20263.7 s
Sep 19, 20263.9 s
Sep 26, 20263.8 s
Oct 3, 20263.7 s
Oct 10, 20263.9 s
Oct 17, 20264.3 s
Real-visitor tap response (INP)75th percentile, phones
164 ms101 msMay 9Sep 19137 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026128 ms
May 16, 2026124 ms
May 23, 2026132 ms
May 30, 2026126 ms
Jun 6, 2026123 ms
Jun 13, 2026121 ms
Jun 20, 2026113 ms
Jun 27, 2026108 ms
Jul 4, 2026108 ms
Jul 11, 2026118 ms
Jul 18, 2026122 ms
Jul 25, 2026120 ms
Aug 1, 2026141 ms
Aug 8, 2026138 ms
Aug 15, 2026138 ms
Aug 22, 2026157 ms
Sep 12, 2026156 ms
Sep 19, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zerone-consulting.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zerone-consulting.com at 1.1 s1.1 s
  2. zerone-consulting.com at 2.1 s2.1 s
  3. zerone-consulting.com at 3.2 s3.2 s
  4. zerone-consulting.com at 4.2 s4.2 s
  5. zerone-consulting.com at 5.3 s5.3 s
  6. zerone-consulting.com at 6.4 s6.4 s
  7. zerone-consulting.com at 7.4 s7.4 s
  8. zerone-consulting.com at 8.5 s8.5 s

Speed

12 to fix46
  • Use efficient cache lifetimes

    1.8 s · 5.8 MB

    58 files are served with short cache lifetimes, so returning visitors download them again (5.8 MB).

  • Render-blocking requests

    3.1 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Google Tag Manager adds 1.3 s

    1.3 s

    Google Tag Manager costs a phone 1.3 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    1.0 s · 126 KiB

    About 126 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.8 MB and 2.6 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    500 ms · 887 KiB

    8 images could be 887 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Google CDN adds 764 ms

    764 ms

    Google CDN costs a phone 764 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    450 ms · 14 KiB

    14 KiB could be saved by minifying CSS.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 311 ms. During a long task the page ignores taps.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Minify JavaScript

    150 ms · 47 KiB

    47 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 34 ms

    34 ms

    Your server sent the HTML in 34 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.6 s

    3.6 s

    Real visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 31.5 s

    31.5 s

    The page becomes fully interactive after 31.5 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Tailor-made Digital Solutions to Accelerate Your Growth”. Most of its time is element render delay (2.4 s).

  • Total Blocking Time: 902 ms

    902 ms

    Scripts block taps and scrolling for 902 ms in total while the page loads. Good is under 200 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 128 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 9.6 MB in 113 requests

    9.6 MB

    Your homepage downloads 9.6 MB in 113 requests on a phone: images 3.1 MB (43), media 3.0 MB (1) and scripts 2.9 MB (35). Under 2 MB keeps phones on slow connections fast.

  • 11 images below the first screen load straight away

    11 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 8 images in older formats

    8 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.7 g of CO₂ per visit

    2.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.73 g of CO₂e: 327.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 5785
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 form fields without a label

    15 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 28 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 28 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • Title is long (180 characters)

    Your title is 180 characters, so Google will cut it off around 60: “Zerone | Custom Application Development | Cloud Services | Digital Transformation | Data …”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No robots.txt

    There is no robots.txt at zerone-consulting.com/robots.txt, the first file search crawlers ask for.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 53 internal links, 5 external

    The homepage links to 53 pages on zerone-consulting.com and 5 external pages.

5 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Accelerate your growth with tailor-made digital solutions. Expertise in application development, AI, blockchain, IoT, a…”.

  • One H1 headline

    Your main headline reads: “Tailor-made Digital Solutions to Accelerate Your Growth”.

  • Canonical URL set

    The canonical URL is https://www.zerone-consulting.com/.

  • Structured data in place

    Structured data found: Corporation and WebSite.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.zerone-consulting.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.zerone-consulting.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (811 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages share a title

    / and https://www.zerone-consulting.com/services all use the title “Zerone | Custom Application Development | Cloud Services | Digital Tr…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.zerone-consulting.com/services and https://www.zerone-consulting.com/whyzerone use the same meta description. A description written for each page earns more clicks.

  • 10 pages slow to respond

    https://www.zerone-consulting.com/services, https://www.zerone-consulting.com/services/custom-application-development-services, https://www.zerone-consulting.com/services/cloud-services, https://www.zerone-consulting.com/services/data-engineering, https://www.zerone-consulting.com/services/innovation-labs and https://www.zerone-consulting.com/services/agentic-ai and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    29 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 13-field form

    Your longest form asks for 13 fields (0 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 403 words of copy

    The homepage carries about 403 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Schedule a Consultation”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact”, “Schedule a Consultation” and “[email protected]”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zerone-consulting.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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