Website review, no card needed

ziprecruiter.com logo

ziprecruiter.com website review

Visit site (opens in a new tab)Reviewed 11 October 202630 issues · 77 checks

This review found 30 issues worth fixing on ziprecruiter.com, 10 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sApr 18Oct 32.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.8 s
Apr 25, 20261.7 s
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
149 ms125 msApr 18Oct 3146 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026129 ms
Apr 25, 2026128 ms
May 2, 2026128 ms
May 9, 2026128 ms
May 16, 2026129 ms
May 23, 2026131 ms
May 30, 2026134 ms
Jun 6, 2026135 ms
Jun 13, 2026134 ms
Jun 20, 2026134 ms
Jun 27, 2026134 ms
Jul 4, 2026136 ms
Jul 11, 2026138 ms
Jul 18, 2026139 ms
Jul 25, 2026140 ms
Aug 1, 2026140 ms
Aug 8, 2026141 ms
Aug 15, 2026141 ms
Aug 22, 2026141 ms
Aug 29, 2026142 ms
Sep 5, 2026142 ms
Sep 12, 2026143 ms
Sep 19, 2026145 ms
Sep 26, 2026146 ms
Oct 3, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ziprecruiter.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ziprecruiter.com at 0.4 s0.4 s
  2. ziprecruiter.com at 0.8 s0.8 s
  3. ziprecruiter.com at 1.1 s1.1 s
  4. ziprecruiter.com at 1.5 s1.5 s
  5. ziprecruiter.com at 1.9 s1.9 s
  6. ziprecruiter.com at 2.3 s2.3 s
  7. ziprecruiter.com at 2.6 s2.6 s
  8. ziprecruiter.com at 3.0 s3.0 s

Speed

6 to fix56
  • Improve image delivery

    1.8 s · 827 KiB

    8 images could be 827 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    1.1 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Reduce unused JavaScript

    450 ms · 561 KiB

    About 561 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 61). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 213 ms

    213 ms

    Google Tag Manager costs a phone 213 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and Google/Doubleclick Ads and others), adding 549 KiB and 268 ms of main-thread time.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 243 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    1 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 16.5 s

    16.5 s

    The page becomes fully interactive after 16.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.0 s

    7.0 s

    Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Be Seen First Hero Image”.

  • Largest content (LCP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 582 ms

    582 ms

    Scripts block taps and scrolling for 582 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 129 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 131 ms

    131 ms

    Real visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 523 ms

    523 ms

    Real visitors wait 523 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.046

    0.046

    The layout barely moves while loading (CLS 0.046, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 2.8 MB in 64 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 64 requests on a phone: scripts 1.4 MB (28), images 1,020 KiB (14) and fonts 186 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    360 KiB

    3 images are downloaded at several times the size a phone draws them, for example hero_UI.png at 2,010 px wide, shown at 372 px. Resized copies would save about 360 KiB.

  • 7 images below the first screen load straight away

    7 images further down the page (519 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 9192
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10066
  • robots.txt blocks all crawlers

    Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Job Search: Millions of US Jobs (HIRING NOW) Near You - ZipRecruiter”.

  • Meta description is short (68 characters)

    Your meta description is only 68 characters: “Job Search: Millions of US Jobs (HIRING NOW) Near You - ZipRecruiter”. 70 to 160 characters is enough to sell the click.

  • No XML sitemap

    No XML sitemap at https://www.ziprecruiter.com/sitemap.xml, so Google discovers your pages only by following links.

  • 36 internal links, 17 external

    The homepage links to 36 pages on ziprecruiter.com and 17 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.ziprecruiter.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

1 to fix65
  • robots.txt blocks 1 AI answer engine crawler

    1 of 6

    Your robots.txt shuts out Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

3 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (428 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.ziprecruiter.com/llms.txt (6 KiB, 3 links), a plain-text guide to the site for AI tools.

Other pages

  • Your server turned our page checks away

    15 pages we tried to fetch timed out or refused automated requests, so these checks couldn't run. Some firewalls do this to every bot, including search engine crawlers they don't recognise.

Best practices

2 to fixGoogle 9287
  • 5 small tap targets

    5 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Creating a worker from 'blob:https://www.ziprecruiter.com/131bb5e2-d241-4824-9302-08598d2a57dd' violates the following …”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 301 words of copy

    The homepage carries about 301 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Get Started” and “Request a Consultation”.

  • Social proof on the page

    Social proof on the homepage: a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ziprecruiter.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Hiring

Hiring
44 open roles
Teams
710 Tech (14), 460 ISO - New Logo Sales (9), 610 Product (6), 405 Revenue Operations (3)
Job board
greenhouse

Company

Employees
1,000
Founded
2010
Headquarters
Santa Monica

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 30 issues on ziprecruiter.com, including 12 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25