zoevacosmetics.de website review

About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

A phone's processor spends 11.3 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

The page has 3,507 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Clarity and Klaviyo and others), adding 2.9 MB and 1.6 s of main-thread time.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

10 images could be 845 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Google Tag Manager costs a phone 519 ms of main-thread work and 685 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

19 files are served with short cache lifetimes, so returning visitors download them again (450 KiB).

Shopify costs a phone 186 ms of main-thread work and 929 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 202 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rebuyengine.com costs a phone 114 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

15 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.

Polyfills for old browsers add 66 KiB JavaScript that modern phones do not need.

9 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 30.2 s. Good is under 3.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

Real visitors wait 403 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 222 ms to 405 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 434 ms in total while the page loads. Good is under 200 ms.

The layout shifts by 0.104 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 20.3 MB in 449 requests on a phone: media 14.2 MB (4), scripts 2.7 MB (108) and images 1.4 MB (37). Under 2 MB keeps phones on slow connections fast.

HP26_CRYSTAL-LIPSTICK_MULTI_TILE_01.gif weighs 535 KiB. On a phone connection a single image that size takes seconds.

1 image (535 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (555 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 5.76 g of CO₂e: 691.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 tap targets are too small or too close together to hit reliably with a finger.

ARIA tooltip nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Some lists contain elements other than list items, which screen readers announce wrongly.

4 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

23 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

100 links have no real href, so search engines can't follow them.

The homepage links to 197 pages on zoevacosmetics.de and 13 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://zoevacosmetics.com/en/products/fsb-xmas2026 and https://zoevacosmetics.com/en-us/products/fsb-xmas2026 all use the title “La Célébration Christmas Set - Build your Christmas Kit”. Search engines can't tell which page to show for a search, so each competes with the others.

https://zoevacosmetics.com/en/products/fsb-xmas2026, https://zoevacosmetics.com/en-us/collections/christmas-collection-2026, https://zoevacosmetics.com/en-us/collections/christmas-augen, https://zoevacosmetics.com/en-us/collections/christmas-lippen, https://zoevacosmetics.com/en-us/collections/christmas-geschenksets and https://zoevacosmetics.com/en-us/products/fsb-xmas2026 and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://zoevacosmetics.com/en/products/fsb-xmas2026, whose canonical is https://zoevacosmetics.com/en-us/products/fsb-xmas2026. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://zoevacosmetics.com/en/products/fsb-xmas2026, https://zoevacosmetics.com/en/pages/shipping-delivery-1, https://zoevacosmetics.com/en-us/collections/christmas-collection-2026, https://zoevacosmetics.com/en-us/collections/christmas-augen, https://zoevacosmetics.com/en-us/collections/christmas-lippen and https://zoevacosmetics.com/en-us/collections/christmas-geschenksets and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=134422823&tm=gtm002&Ver=2&mid=1957c43d-4391-425c-bebe-fcd4ea0c3ad2&bo=1&sid=e9ae6da0dd2311f1ba8c2f355fc412f4&vid=e9ae8f50dd2311f187bfd710885e7fca&vids=1&msclkid=N&pi=9.

17 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 581 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 31 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.