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zrafh.com website review
Visit site (opens in a new tab)Reviewed 9 November 202629 issues · 70 checks
This review found 29 issues worth fixing on zrafh.com, 6 of them high impact, across 70 checks. The most urgent: 1 text element with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #60,471 of 92,081 reviewed websitesbeats 30%
- #36,125 of 48,826 online storesbeats 22%
- #33,881 of 44,011 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Sep 19, 2026 | 1.9 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
150 ms · 693 KiB16 images could be 693 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
450 ms · 70 KiBAbout 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (salla.network, Google Tag Manager and sift.com and others), adding 2.0 MB and 291 ms of main-thread time.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
salla.network adds 148 ms
148 mssalla.network costs a phone 148 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
187 KiBAbout 187 KiB of JavaScript is downloaded but never used on this page.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
9 KiB2 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 567 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Cumulative Layout Shift: 0.611
0.611The layout shifts by 0.611 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 8.4 s
8.4 sThe page becomes fully interactive after 8.4 s. Good is under 3.8 s.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 3.0 s
3.0 sYour largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner”. Most of its time is element render delay (2.1 s).
14 images without width and height
14 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Total Blocking Time: 44 ms
44 msScripts block the page for only 44 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.0 MB in 96 requests
2.0 MBYour homepage downloads 2.0 MB in 96 requests on a phone: images 942 KiB (29), scripts 659 KiB (51) and fonts 314 KiB (2). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
aaf24aff-6079-41e7-a9c3-90c2f530d736-original.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
11 images far larger than shown
350 KiB11 images are downloaded at several times the size a phone draws them, for example aaf24aff-6079-41e7-a9c3-90c2f530d736-original.webp at 1,440 px wide, shown at 370 px. Resized copies would save about 350 KiB.
About 0.6 g of CO₂ per visit
0.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (7 elements).
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (11 characters)
Your title is only 11 characters: “Zrafh Store”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (61 characters)
Your meta description is only 61 characters: “Zrafh.com | Your Destination for Baby and Mother Needs in KSA”. 70 to 160 characters is enough to sell the click.
No XML sitemap
No XML sitemap at https://zrafh.com/sitemap.xml, so Google discovers your pages only by following links.
241 internal links, 10 external
The homepage links to 241 pages on zrafh.com and 10 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Zrafh Store”.
Canonical URL set
The canonical URL is https://zrafh.com/en.
Structured data in place
Structured data found: Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.
llms.txt published
The site publishes https://zrafh.com/llms.txt (1 KiB, 1 link, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://zrafh.com/en/about-us/page-2145483698, https://zrafh.com/en/%D8%B3%D9%8A%D8%A7%D8%B3%D8%A9-%D8%A7%D9%84%D8%A7%D8%B1%D8%AC%D8%A7%D8%B9/page-1022182585 and https://zrafh.com/en/%D8%B4%D8%B1%D9%88%D8%B7-%D8%A7%D9%84%D8%A8%D9%8A/page-2117195503 have no meta description, so Google writes the search snippet from whatever text it finds.
12 pages share a meta description
https://zrafh.com/en/furniture/c1304772916, https://zrafh.com/en/%D8%B7%D8%A7%D9%88%D9%84%D8%A7%D8%AA/c1094039249, https://zrafh.com/en/%D9%83%D9%86%D8%A8/c1766309178, https://zrafh.com/en/wardrobe/c1442169859, https://zrafh.com/en/%D9%83%D8%B1%D8%A7%D8%B3%D9%8A/c1867411208 and https://zrafh.com/en/shoes-cabinet/c1771368996 and 6 others use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
28 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 41 words
The homepage has only about 41 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zrafh.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- AVADA Commerce;Shopify;Shopify Plus
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on zrafh.com, including 12 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.