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ztexconstruction.com website review
Visit site (opens in a new tab)Reviewed 18 October 202629 issues · 80 checks
This review found 29 issues worth fixing on ztexconstruction.com, 13 of them high impact, across 80 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.1 s
2.7 s
3.2 s
3.7 s
4.2 s
Speed
Use efficient cache lifetimes
8.2 s · 9.5 MB85 files are served with short cache lifetimes, so returning visitors download them again (9.5 MB).
Improve image delivery
2.0 s · 2.5 MB14 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.
Render-blocking requests
2.6 s30 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.
Reduce unused JavaScript
1.1 s · 213 KiBAbout 213 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 49
49/100Your mobile performance score is 49 (desktop: 55). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused CSS
600 ms · 127 KiBAbout 127 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
1,673 HTML elements
The page has 1,673 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.
4 third-party services on the page
4 third-party services load with your homepage (WordPress Site Stats, Google Fonts and Bootstrap CDN and others), adding 316 KiB and 1 ms of main-thread time.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 401 ms of it running JavaScript. That is comfortably low.
Server response: 57 ms
57 msYour server sent the HTML in 57 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.5 s
11.5 sYour largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 9.4 s
9.4 sVisually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 11.6 s
11.6 sThe page becomes fully interactive after 11.6 s. Good is under 3.8 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.237
0.237The layout shifts by 0.237 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 24 ms
24 msScripts block the page for only 24 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 9.9 MB in 95 requests
9.9 MBYour homepage downloads 9.9 MB in 95 requests on a phone: images 8.9 MB (27), scripts 544 KiB (37) and stylesheets 199 KiB (26). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (580 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (91 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.8 g of CO₂ per visit
2.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.80 g of CO₂e: 335.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 120 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
25 H1 headlines
There are 25 <h1> headlines (“NOW HIRING!!”, “El Paso Logistics FLINT” and “ESD Landfill”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
91 internal links, 65 external
The homepage links to 91 pages on ztexconstruction.com and 65 external pages.
5 checks passed
Title: 64 characters
Your title is a healthy 64 characters: “heavy civil contractor specializing in earthwork, asphalt paving”.
Canonical URL set
The canonical URL is https://www.ztexconstruction.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ztexconstruction.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,665 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /project/westside-crossing-village, which answers with an error. Visitors hit a dead end and search engines drop it.
14 pages without a meta description
/projects, /services-2, /ztexsafety, /news-2, /newsletter and /outreach and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.ztexconstruction.com/.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to set referrer policy: The value '' is not one of 'no-referrer', 'no-referrer-when-downgrade', 'origin', 'origi…”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
2 checks passed
Tap targets are thumb-sized
48 of 53 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,155 words of copy
The homepage carries about 1,155 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “APPLY NOW” and “SUBSCRIBE”.
6 calls to action
The homepage has 6 calls to action, for example “CONTACT”, “Apply Now” and “Subscribe”.
2 short forms
2 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 39 testimonial or review blocks and 107 trust badges.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ztexconstruction.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2019.
Stack
- CMS
- WordPress
- Framework
- jQuery
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on ztexconstruction.com, including 13 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.