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zumanutrition.com website review

Visit site (opens in a new tab)Reviewed 8 November 202629 issues · 106 checks

This review found 29 issues worth fixing on zumanutrition.com, 8 of them high impact, across 106 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
171 ms125 msMay 16Oct 31136 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026130 ms
May 23, 2026131 ms
May 30, 2026137 ms
Jun 6, 2026144 ms
Jun 13, 2026152 ms
Jun 20, 2026152 ms
Jun 27, 2026152 ms
Jul 4, 2026149 ms
Jul 11, 2026147 ms
Jul 18, 2026152 ms
Jul 25, 2026155 ms
Aug 1, 2026157 ms
Aug 8, 2026154 ms
Aug 15, 2026154 ms
Aug 22, 2026147 ms
Aug 29, 2026146 ms
Sep 5, 2026146 ms
Sep 12, 2026145 ms
Sep 19, 2026147 ms
Sep 26, 2026154 ms
Oct 3, 2026166 ms
Oct 10, 2026163 ms
Oct 17, 2026159 ms
Oct 24, 2026152 ms
Oct 31, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zumanutrition.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zumanutrition.com at 0.9 s0.9 s
  2. zumanutrition.com at 1.7 s1.7 s
  3. zumanutrition.com at 2.6 s2.6 s
  4. zumanutrition.com at 3.4 s3.4 s
  5. zumanutrition.com at 4.3 s4.3 s
  6. zumanutrition.com at 5.1 s5.1 s
  7. zumanutrition.com at 6.0 s6.0 s
  8. zumanutrition.com at 6.8 s6.8 s

zumanutrition.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix63
  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 1.6 MB and 733 ms of main-thread time.

  • Reduce unused JavaScript

    433 KiB

    About 433 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 346 ms

    346 ms

    Google Tag Manager costs a phone 346 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    291 KiB

    6 images could be 291 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 276 ms. During a long task the page ignores taps.

  • 1,861 HTML elements

    The page has 1,861 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 60 ms

    60 ms

    Shopify costs a phone 60 ms of main-thread work and 700 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 134 KiB

    About 134 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    200 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (200 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    50 KiB

    Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    19 KiB

    19 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 13.3 s

    13.3 s

    The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A dropper of Zuma Nutrition Fulvic Acid & Trace Ocean Miner…”.

  • Real-user TTFB: 902 ms

    902 ms

    Real visitors wait 902 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 545 ms

    545 ms

    Scripts block taps and scrolling for 545 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 130 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 169 ms

    169 ms

    Real visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix69
  • Page weight: 3.3 MB in 276 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 276 requests on a phone: scripts 1.2 MB (98), other files 821 KiB (118) and images 701 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    zuma-complete-amino-in-hand-hero.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    181 KiB

    3 images are downloaded at several times the size a phone draws them, for example zuma-nutrition-stress-b-complex-vitamin-c-01-front.jpg at 2,000 px wide, shown at 163 px. Resized copies would save about 181 KiB.

  • About 0.9 g of CO₂ per visit

    0.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8891
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • 47 links without text

    47 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 173 internal links, 8 external

    The homepage links to 173 pages on zumanutrition.com and 8 external pages.

8 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Shop Zuma Nutrition's official site for liquid herbal tonics, capsules, and clean personal care—wild-crafted and third-…”.

  • One H1 headline

    Your main headline reads: “You aren't what you eat. You are what you absorb.”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Zuma Nutrition | Herbal Supplements & Clean Care”.

  • Canonical URL set

    The canonical URL is https://www.zumanutrition.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.zumanutrition.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,062 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 2 pages slow to respond

    /policies/shipping-policy and /collections/shop-all took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    23 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.zumanutrition.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (zumanutrition.com).

  • Valid certificate (48 days left)

    The certificate from Let's Encrypt · YE2 verifies for zumanutrition.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://zumanutrition.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • DNSSEC is off

    zumanutrition.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 8 years old

    8 years

    zumanutrition.com was registered in Oct 2018 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for zumanutrition.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2027

    zumanutrition.com is registered until Oct 2027.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,092 words of copy

    The homepage carries about 1,092 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop foundational wellness →” and “Shop aminos →”.

  • 29 calls to action

    The homepage has 29 calls to action, for example “Shop by Benefit”, “Shop by Type” and “Shop All”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating and “11,000+ reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager and PostHog.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be zumanutrition.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Klaviyo Email Marketing Sms · Accessibly App · Zuma Chat Upsells Analytics · goaffpro.com · trafficmanager.net · stamped.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager | PostHog
Hosting
Shopify

Company

Headquarters
Malibu

Upkeep, stack, hiring and company data from programmable.info

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